We are going to look at how to start a blog from the mechanic’s point of view. More of a nuts and blogs article on getting your blog started. I won’t get into niche research or blog monetization in this article.
Here is a short video you can watch first.
If you prefer to start your own blog right now for free in a couple of minutes clickhere.
1. What to Look for In A Hosting Company
There is an old saying in online marketing that not all hosting companies are created equal. I can go along with that because it is like anything else in that you get what you pay for.
Regarding web hosting companies there are so many good one’s today that are very close in price and features. How do you know whom to choose for your hosting company?
In many Google searches I find that people will review one or more hosting companies based on a couple of determining factors.
1. Personal use. What do they use?
2. Affiliates. Are they an affiliate who gets a commission for making a hosting company referral?
In this section, I am going to discuss what to look for in a hosting company. I will not try and drive you to a hosting company over another based on my personal use or that I am an affiliate selling web hosting.
I will focus more on the features and benefits you should pay close attention to. Features are what the product offers and benefits are what the function does for you.
Features & Benefits
1. Free domain name. I list this because it has become a feature that drives competition.
It would help if you had a domain name and then a place to host it. Many companies such as NameCheap offers low-priced first-time domain names for a couple of dollars if you pay full price for a second year.
Example: Pay $2 for your first year if you order a second year at $18. The results you pay $20, which is $10 a year. That is still a sweet deal.
Bluehost now offers a free domain name if you buy three years of hosting upfront. It is the cheapest way to purchase hosting because your average monthly cost is around $4 a month. The downside is you must pay about $140 upfront.
2. Ease of installation. It is a biggie to many of us 50-plus bloggers. We do not want to become hosting or website installing experts.
Give us something that is point-and-click, and we can do it. You are going to find most of the top hosting companies have ease of installation as one of their top features.
3. One-Click WordPress install. WordPress is the top choice for content management today.
You want to look for a hosting company that has a one-click WordPress install.
You will then get a separate login to access your WordPress account. Chances are you will never go to your hosting cPanel, and you will build a complete website or blog just in your WordPress account.
4. Free email account. Most hosting companies now give you a free email account with your domain name.
For example, (yourname@yourdomain name.) John@JohnDoe.com could be how it appears. It is more professional than a Gmail, Yahoo, or some other email name.
5. Customer support. It should go without saying that any hosting company with poor customer support will not be around for long.
One big thing a company such as WXP-Hosting offer live support. They do offer email, texting, and chat capabilities.
They also answer their phones 24 hours a day. It is huge in my book because when you are stuck with a problem, you want to discuss it live and get an immediate solution.
6. Drop and Drag editor. It’s also called What You See Is What You Get editor or WYSIWYG editor.
Being able to drag a picture into a template when you edit is fantastic. Now you can build a page or post in real-time without knowing anything about HTML code.
7. Security. I should have listed this at the top because first, you need to know your site is secure. No one can access it without a password except you.
When you work with WordPress, you will be able to assign passwords to others as needed. It is helpful if you have a blog writer, virtual assistant, or web designer working for you.
8. Speed. You will have some control over how fast your pages load by the template you use and how many plugins you have installed. However, your hosting company needs to be quick, as well.
9. Uptime. Your website is only live when people can see it.
Uptime is the amount of time that a server is up and running. 99.9% sounds about right to me.
10. Dashboard. The WordPress dashboard referred to as WP Admin or Admin panel. Think of this as the control panel. It is where you are going to do all the work on your site.
I am building 50PlusBlogging.com using WordPress. I can work 100% by going to my dashboard and clicking on the link I want to work on.
It will include installing a template with one click. I can then make changes to the model as well.
You will be able to install plugins and widgets in your dashboard too. These are part of what makes building a new website and blog so easy for us 50-plus bloggers.
Summary: What to Look for In A Hosting Company
Let me go ahead and list some of the top hosting companies in no order based on what I use or see on Google.
I have used different hosting companies over the years. One thing I like is being able to have a new domain name quickly added without having to go to the domain provider and change nameservers.
Another big thing is the one-click install for WordPress. WordPress power millions of websites and blogs all over the world today.
Having the ability to quickly install it on your hosting account and then access WordPress separately from there is a must for me and should be for you as well.
Outside of that, look at the price and make sure they offer basics like security, speed, and uptime.
What is SSL? It is short for Secure Sockets Layer and is the standard security technology for establishing an encrypted link between a web server and a browser.
Websites that need an SSL connection will start with “HTTPS” as opposed to “HTTP.” The acronym “HTTPS” stands for “HyperText Transfer Protocol Secure,” which means that if implemented correctly, your data is safe to be transmitted.
It means getting into the habit of looking for the “HTTPS” in the web address of whatever site you are using if you plan on transferring private data through the site’s server.
Sites using SSL will need to register for a digital certificate. This digital certificate allows a website to transfer private data on the internet by using critical public infrastructure, commonly referred to as merely PKI.
This digital certificate is also known as a public key certificate.
It is worth it to take a few extra minutes and do some research on the sites. A website with a good reputation will have great reviews and little if any, instances of a security breach.
When we are looking at our browser, we see with HTTP:// or https://. An example of this might be when we are ordering something online.
We will be giving out personal information, and we want to know that information is secure. No one is going to have access to our report on an https:// website.
Most of us 50-plus bloggers will be using WordPress as the way we build our website and as the template for our blog. Is WordPress secure?
If https:// is not seen in the browser when looking at the URL?
If the website is only publishing information in the form of articles, audio, graphics, and video, no need to worry about it being secure, it is when collecting data from a visitor in the form of a name, email, credit card, and so on that, want the data encrypted.
Otherwise, they will lead to potential security problems.
These are easy-to-install plugins to make the WordPress site become an SSL. Simple SSL is one of the best and most popular.
The largest search engine in the world is Google. They say this about having SSL.
“Over the past few months, we have been running tests considering whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We have seen positive results, so we are starting to use HTTPS as a ranking signal.”
If ranking is a goal, Google has spoken.
However, for most of us, we do not have to worry about SSL. If they sell things as an affiliate, or even using a service such as PayPal when customers leave the blog to make a purchase, they will be on a secure site.
Now, if you want to get a free WordPress SSL Certificate here is what to do. The hosting company will provide a free SSL certificate.
1. Install the free SSL certificate from the hosting account.
2. Install and activate the Simple SSL plugin.
Go to www.fiverr.com and pay someone $5 to do this work as well!
Now that knowing a little bit about SSL and how it works, you should have a better idea of how to protect the site in the digital world.
The internet is not always a safe place, but there is plenty that can be done to protect information. Moreover, knowledge equals power when it comes to maintaining privacy.
Now knowing what to look for, it is up to you to make sure that the websites are reputable and trustworthy. The internet creates victims every single day, but do not be one of them.
Remember to always look for the “HTTPS” when making a purchase or transferring private data. The power is in your hands, so keep an eye on the address bar in the web browser.
How to Start a WordPress Blog
In this section, I will be going over how to use WordPress to start a blog. Knowing how to start a WordPress blog can allow you to launch a successful online business.
WordPress blogs serve as a platform for nearly everything today. An increasing number of people are choosing self-hosting rather than the various free hosted options that are available.
Self-hosted WordPress options give you substantially more control. From a business perspective, self-hosted WordPress options are ultimately better.
Running a WordPress site is very easy. Getting everything started does require a few little steps here and there.
You are going to need to pay for your web hosting services when you decide to set up a self-hosting WordPress site. However, in many cases, it’s only going to be around $10 or less each month. This makes it easy for most people to pay, especially if this is a business website.
Setting Everything Up with the Web Hosting Service
1. You will need to make sure you have a credit card handy to set up self-hosted WordPress blogs. You are also going to need a viable domain name.
The entire process should take around twenty minutes or so. You do not need to register your domain name in advance to complete this process.
2. From here you will choose web hosting services. There are many different web hosting services available today.
Bluehost is an excellent web hosting service and one of the most popular hosting services for people who are starting a WordPress blog. Other popular choices include NameCheap and WXP-Hosting.
3. Go to the web hosting service and read all about the Terms of Service. Enter the billing information and wait for the system to verify the credit card information.
4. Once the web hosting service receives your payment you will be able to create your password and establish all your account details with the service. You can complete all the features of your account at this step.
5. The domain is automatically inserted if it doesn’t type it into the designated field to complete this step.
Installing WordPress With the Web Hosting Service
6. The web hosting service should have a section where you can enter the information for the ‘website.’ Users can click on the ‘install WordPress’ logo.
7. The WordPress screen itself should appear. You will then need to click on the ‘install’ button.’
8. Select the domain upon which you want to install WordPress. There should be a ‘check domain’ feature you can click on to complete this step.
9. There will be an ‘advanced options’ marker at this point. You are going to need to enter the information for the website title or the website name at this point.
The web hosting service will select an administrator’s username and password at this point, and that is what you will need to accept.
10. You will then have to make it clear you have read all the essential terms and conditions. You will see an ‘install now’ button you can click to make the rest of the process complete.
After a minute or two the installation process should generally entire completed.
11. You will then select the indicated View Credentials button. From there, you will get to the Notifications Center.
From there, you will see all the most important and relevant information displayed right in front of you, including the password, the blog URL, the username, and the login URL.
It’s a good idea to find some way of saving all this information for your records. You might want to take a screenshot, at the very least, history, and all the data manually.
Logging into WordPress
12. Look for an ‘admin URL’ link. Click on it. It will take you to the WordPress login page.
13. Enter the established username and password information.
14. There should be a ‘remember me’ checkbook, and you should click on it.
15. Then click on the ‘login’ button.
16. If the WordPress Dashboard is in view, this part of the process is going well. It is the backend of the WordPress account.
The people who are going to visit the WordPress website will see the front end of the site. The backend of the WordPress account is where the users and the owners of the website have control.
17. It is where you will write your first WordPress post. To be able to load your first blog post, you will need some content such as an article you write, graphics, and a YouTube video.
18. On the left side of the menu, there will be a ‘posts add new’ option. The New Post screen should then come into view.
19. From there you can enter the title of this new post. There is a field directly below the title where you can write anything that interests them.
You might want to make this purely introductory post, or you may prefer to get into the meat of your new blog. At this stage, it doesn’t matter.
20. After creating the position, click on the ‘publish’ button. Once the post is published, it will be available online for everyone to see.
21. There will be a ‘view post’ link that will allow you to see whether the post went through and whether everything worked.
22. You will want to bookmark your new blog to make it easier to find it later.
Congratulations, you have started your new blog. You are in for an exciting time. Blogging is a great social media marketing tool, so have fun and use it accordingly!
4. Design, Theme/Logo
WordPress- Design – Themes/Logo
WordPress is the most content management system in the world. For us 50-plus bloggers, it will be the system we use to build our website and blog.
The reason most online marketers use WordPress is that it works. Trust me when I say anyone over 50 can use this system with little to no training.
Here are the three steps to getting started with WordPress.
1. Buy your domain name on a website such as Bluehost.
2. Order web hosting. You can use Bluehost for this, too, and they offer a free domain name with a three-year hosting purchase.
3. Set up WordPress with a few clicks. You do not have to use any HTML code, and your blog will start on your hosting account for you.
Now it is time to design your new blog. For this, you will be using a WordPress Theme. There are thousands of these to choose from.
Many are free, and some are paid themes. Which is better?
We are using the 2019 WordPress Theme, and it is free. Initially, you want to focus on choosing a responsive theme, and there are plenty of nice free ones.
Changing a theme later is not a problem, so do not spend much time on theme selection right now. Just make sure it is responsive, meaning it automatically sizes for the device.
It means your blog looks the same on a smartphone, tablet, laptop, or desktop commuter.
If you want to buy a professional theme, I suggest you go to a site such as Theme Forest or Elegant Themes. You will find many great paid ideas for $40-$60.
Do you need a logo? Not at first and maybe even never.
I have seen plenty of great blogs over the years that do not have a logo. However, having a logo gives you the chance to build a brand that I do recommend.
www.fiverr.com is a source for getting a logo designed for $5.
Many great YouTube videos walk you through setting up WordPress. Your hosting company should provide training, as well.
I can’t stress how easy this is to do. However, again, if you do not want to mess with it yourself go to Fiverr and pay someone to set it up. It is cheap and they will quickly get you started.
What Is A Blog Plugin?
WordPress beginner defines a plugin as a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.
One of the first things I would zero in on is plugins that work on WordPress sites. Other platforms will have versions of this, but WordPress is the easiest to use and add plugins to.
Are Plugins Hard to Install?
Being able to locate and install plugins on your dashboard is easy. You can then activate them and adjust any setting you need.
It is valid for all free plugins. There are plugins you have to pay for before you install them.
How Do I Activate Plugins?
A plugin is easy to activate.
– Log in to your WordPress account.
– Click Plugins. From your dashboard
– Click Add New.
– Search for the plugin you want to use, and then click Install Now.
– Click Activate Plugin.
– Adjust the setting as needed.
It is so easy a 50-plus blogger can do it with no problems 🙂
How Many Plugins Are There?
In researching this article I see there are over 54,000 plugins available to choose from.
I would assume there are even thousands more available today with new ones added every day. I guess my next question would be why so many and how many do I need?
Plugins make your work easy. When you install a WP theme you will have various capabilities depending on the topic.
Older themes are limited in what they can do and what they offer. Even newer topics have built-in plugins, and some provide more choices than others.
What Plugins Do I Need?
Installing too many plugins can hurt your site. Every time your blog loads your plugins load.
It slows down the upload time of the page or post is viewed. It is going to be more accurate for some plugins than others.
So what plugins are essential? You will get different answers depending on whom you talk.
I like to think of my blog in terms of simplicity. Having features or installing plugins to make it look fancy is generally a bad idea.
Chris at RankXL says he feels you only need three plugins.
1. Yoast SEO – For optimizing your on-page SEO.
2. Akismet – Filters out spam comments. Many newer themes have already built into them.
3. Contact Form 7 – Quickly create a contact form to send an email. You can then install one piece of code to make the whole structure visible.
Any others? Maybe, but let’s look at Yoast in more detail first.
Yoast SEO Plugin
It is hard to believe you can install the Yoast SEO plugin for free, although they do have a premium version that may be worth getting for some bloggers.
Yoast SEO is the only plugin you will need to optimize your blog posts for search engine optimization. The free version is where you want to start.
– Keyword optimization for one keyword or phrase per post.
– Keeps an eye on all your pages, reminding you to update them every six months as needed.
– It provides you with a readability check so you can improve your posts.
– Updates content every two weeks to adjust any new Google Algorithms.
– Build and update your blog and sitemap.
– All the technical stuff is handled for you through the WordPress-ready plugin.
Much more comes with the free version of Yoast SEO, as well as the premium version when you are ready to upgrade.
Akismet is a comment-filtering plugin. It comes with every WordPress theme now, but you do have to activate it for it to turn on and to work to protect your blog.
As your blog grows, you will have comments posted on your posts. Some of these are done by people who want to say something good or bad about a post you made.
These are legitimate and make your blog more believable, as well as add fresh content for Google to spider.
Comments made to get a backlink to the website of the poster. Sadly, many comments are made by robots and have nothing to do with the post. It is spam you do not want on your blog and Akismet filters this out.
Signing up for Akismet is free and easy to do. You will need an API key, which is easy to get as well.
Trust me on this. Take advantage of this plugin and set up when you start your blog.
Contact Form 7.
It is the most popular plugin used to set up a contact form. Here is why that is the case.
– It’s free.
– Quick to set up
– Add a Contact Us page and paste in the shortcode to have the contact form on your page.
That is about it. The form will include name, email, subject line, and message. You can have a copy sent to any email you choose outside of your WordPress email, as well.
I have given you the three plugins you should have installed for your new WordPress blog. Here are a couple of others you can use if you want.
1. Google Sitemap. This plugin installs an XML sitemap for your blog and automatically indexes new content so that Google will spider your blog. You can also set this up in the Yoast SEO plugin.
2. Email. You will be building an email list on your blog, so you will need a plugin for whatever email provider you choose. Most including Mail Chimp, Aweber, and GetReponse make it easy to add a contact form to your blog either with a plugin or code added in an HTML widget.
Summary: Automate Your 50 Plus Blog with Plugin and Settings
Plugins are one of the many reasons to use a WordPress theme for your blog. I have given you the essential plugins you should have installed.
If you only use these, you will be able to build a great blog. These will help you automate many of the functions that were done manually in the early days of websites and blogs. I love these for 50-plus bloggers like us!
6. Pages to Create
Most of your blog will be updated regularly with new blog posts. However, when you first start you should create pages for your blog. These will stay with your Blog but may need to be updated.
Here are the best pages to create for your Blog.
3. Contact Us. Create this page and then link to it in your menu at the top of your Blog. Use the Contact 7 plugin to create your contact page.
Once done, you paste the simple code on your new page titled Contact Us and hit publish. Your page can ask for whatever information you want, including name and email address.
4. Earnings Disclaimer. If you earn money on your Blog, especially with affiliate products, add an earnings disclaimer page.
Explain what affiliate links are and how you make money from them. If you make money in other ways, explain what those are and how they may affect your visit.
5. About Us. It could become the most visited page on your blog, so use it wisely.
– Why is your Blog valuable to them?
– Who is your Blog for?
– Write a short bio about yourself and your Blog.
– Call to action.
In the end, tell your visitor what to do next. It is your chance to ask them to subscribe to your email list if you have one.
Do you need a lawyer?
For most of us 50 plus bloggers, the answer is no, at least not at first. As your Blog grows and begins to make money, you may want to have a lawyer look at your pages and advise you on how to improve them to protect yourself.
In this article, I want to discuss how to write the perfect Blog, disclaimer. As 50-plus bloggers, we want to protect ourselves and the Blog we are creating.
The Internet has become an excellent digital hub where almost everything can be accessed simply by a click of a few keys.
The World Wide Web has ushered in the digital age, whereby with an internet connection and a computer, you can be anybody you choose to be in this digital world.
Therefore, there has been a need to govern how the Internet is utilized. A blog disclaimer page is a legally binding statement on a blog or website that regulates how a User interacts with the Blog to achieve maximum benefit.
Most importantly, it protects you, the owner of a blog against any legal repercussions as a result of the content contained on your Blog. So, when a User accesses your Blog, they are prompted to commit to the legal parameters of the Blog.
This essential document requires a lot of thoroughness and consideration when being created. Due to the technicality needed to develop it, some of us 50-plus bloggers may forget, including some vital components that can render your Blog vulnerable to breaches.
I will focus on how to write the perfect blog disclaimer page.
Components of A Blog Disclaimer Page
It is important to note that the language used to write a blog disclaimer page should be as clear and concise as possible. The conciseness helps in the transmission of the information contained in the disclaimer page.
To ensure that your disclaimer page is written in the best way possible, you should know these vital elements of how to include them on your blog disclaimer page.
1. Disclaimer Notice. This part of the disclaimer page cautions the User that the information they are seeking from the Blog is found at their own risk.
It is essential to point out early that the thoughts expressed in your Blog are personal and should not be interpreted as views of other entities the Blog is associated with.
Furthermore, it stresses that your Blog will not be liable for any losses or damages resulting from the misuse or use of the content on the Blog.
2. Copyright Notice. It is a common thing to hear that someone’s intellectual property stolen, and they cannot reclaim it even if it was theirs.
It is essential to include a copyright notice on the blog disclaimer page to protect you and your content against infringements and duplication without your consent.
3. Privacy. Users access your Blog to find information from reputable sources, including you. They expect their data to be secured when they are on your Blog.
Therefore, this clause charges the owner of the Blog (You) by securing the information of the people who visit the Blog. However, the Blog has the power to use all the non-personal statistical data to measure the performance of the Blog.
The choice to use the Blog is tantamount to accepting the terms and conditions of using the Blog. It means you, as the blog owner can update the terms without prior notice to users.
You can use a privacy page generator such as this one: https://privacypolicies.com/.
You can use terms of service page generators such as this one: https://termsfeed.com/terms-service/generator/.
You are protecting yourself as a 50-plus blogger. Do you need to create all three pages?
– Privacy page. The privacy page tells your visitors how you use their data if you collect it. Also, if you ever decide to add Google AdSense to your blog to make money, they require a privacy page.
– Blog disclaimer page. You will not be held responsible for any incorrect information on your Blog.
BoomerPlaces.com has a privacy page. Stone Evans pf Evans PluginProfitSite.com fame has privacy, terms of service, earnings disclaimer, and even a few other pages.
Summary: How to Write the Perfect 50 Plus Blog Disclaimer
I have laid out an in-depth article here on writing the entire 50-plus Blog disclaimer page. In conclusion, a blog ought to have a watertight disclaimer page to limit the chances of future lawsuits.
One thing I have not talked about is using an attorney to write your legal pages. Is that necessary in the beginning stages of your Blog? Is it even necessary?
If you ask a lawyer, they would probably say yes. I would say if you are concerned about this, join WPLegalPages.com for free. Install the plugin use the template for your privacy page and customize it.
Upgrade to Pro for $67 a year and use any templates you need for the various pages any blog will have. You can use these templates as-is and then customize them by adding your blog information.
For most of us 50-plus bloggers, we would be able to cancel in the future before the second-year billing renews. However, using a free template and customizing it to make it personal for your Blog is going to protect virtually all of us without adding another expense to our blog startup costs.
7. Install Google Analytics
As 50 plus bloggers we want to keep it as simple as we can. However, one thing you do not want to avoid is setting up a Google Analytics account and installing it on your blog.
Google Analytics is a web analytics service developed back in 2005. This web analytics service is an essential tool for collecting metric traffic data about website visitors and their interactions on your blog.
The web data traffic is gathered through measuring, analyzing, and reporting. It is designed to help you understand and optimize your blog for maximum performance.
The services offered by Google Analytics may be used to conduct business and market research as well as assist in assessing and improving the effectiveness of a website. Initially, it may seem confusing and cause you to give up or avoid it. Don’t do that.
Google Analytics is free and straightforward to install on your site. This article will guide you through the processes to follow in establishing and getting Google Analytics running on your blog and viewing on the Analytics mobile app if you want to use it.
I will add the steps for a mobile app to show the whole process as Google Analytics explains it. It is excellent if you want to view your analytics account on your phone.
Getting Started with Google Analytics
1. Create your Free Account. For you to get started with Analytics, create a free account at google.com/analytics. In case you already have an existing account then all you need is to sign in and get started.
2. Setting up your site. The second step is setting up a property in your newly created Analytics account.
Property is used to represent your blog. It is also the collection point of all traffic data from your site.
It is important to note that you will need to edit permission to add a property. Only 50 features can be added to a single Analytics account by default, which is more than you will probably ever use.
To set a property, sign in to your Account and then click Admin. In the Account, column, select the Account you wish to add the feature.
Create new property from the menu under the property column, followed by choosing whether to install on the website or a mobile app.
3. Mobile app. If you wish to install the Google Analytics mobile app, set the tracking method to firebase followed by selecting an app from the menu and finally click connect app. An app name, website name, and correct website URL is required to set it up.
4. Other steps. Other crucial details to be filled in include choosing the industry category and reporting time zone. Reporting time zones is used as the day boundary for your reports without considering where the data originates. The final step in setting up a property is by clicking the Get Tracking ID button.
Set Up A Reporting View
After the property setting is complete, the next thing to configure is a reporting view under your property. Views allow you to create a filtered perspective of the data you will be receiving.
By default, you can only add up to 25 views to a single property. Nevertheless, this limit can be raised by contacting Google’s technical support.
For you to create a new view, edit permission is required. Sign in to continue with the setup and navigate to Account and property of your choice. Create a new look in the View column.
Choose either site or app and enter the name. A specific and descriptive title should be used to quickly tell what data is in this view when you immediately see the title in a list.
Finally, select the reporting time zone and then click on Create View to finalize the process.
A tracking code is what helps you collect data in your Analytics property. Therefore, this is the next step in the installation process.
The easiest and best way to install your tracking code is to use a Google Analytics tracking plugin. When you do this, you will copy the tracking code from your Account and paste it into the proper place in the Plugin.
Now you will have accurate statistics on what is happening when people visit your blog.
Google Analytics Dashboard for WP Plugin
You will have options on the Plugin you use for tracking stats, including the Monster Insights plugin to set up Google Analytics. The one I recommend is the Google Analytics Dashboard for WP Plugin. It has over 1 million bloggers using it.
You’ll be able to track critical stats in real time.
– Real-time visitors
– Real-time acquisition channels
– Real-time sources of traffic
You will be able to view multiple reports, including page views, bounce rate, social networks, and keywords searched.
Summary: How to Install Google Analytics
To sum you, let me give you easy to follow step by step directions one more time. Fifty plus bloggers can do this or even outsource it once you have joined Google Analytics.
Here is the Google page.
1. Create or sign in to your Analytics account.
2. Set up a property in your Analytics account.
3. Set up a reporting view of your property.
4. Install the Google Analytics Dashboard for WP Plugin.
5. Follow the instructions to add the tracking code to the Plugin.
6. Add the tracking code to your mobile app if you are using it.
We have talked about Fiverr.com earlier in this article. You can get Google Analytics installed on your blog for $5-$ 10 at this cool site if you prefer.
However, setting this up is not hard and does not take any technical skills. If you follow the instructions for setting up your Account and then take your tracking code and paste it in the Google Analytics Dashboard for WP Plugin you can do it.
8. Spread the Word
Getting Started with Viral Content
Getting started with viral Content is not accessible if you do not understand it. For many people, the question of which Content will go viral and which Content will not seem like it’s hard to answer.
It often seems like it’s entirely random. Some aspects of going viral are indeed random. However, there are some tricks involved in producing viral content.
The people who can learn them will at least increase the odds of their Content going viral at some point. Before we get to that, let’s define viral Content.
What Is Viral Content
Think of the word viral as a noun. Viral Content is Content that spreads rapidly on the Internet.
Just as the virus spreads you can get the same result with your online Content. What is interesting is the many ways Content appears online.
It is not only text such as a blog post. Content can also include reports, pdf files, and eBooks.
Another form of Content is images, graphics, and pictures; Pinterest has popularized this form of Viral Content.
Videos are one of the most used forms of Content and can be an excellent source for making something viral. Google owns YouTube, and it is the 3rd most visited site every month right behind Google and Facebook.
Of course, social media is the fastest form of Content today. Facebook posts, Twitter tweets, and Google Plus updates, give you a quick way to get your Content online and going viral if it catches the attention of the right people.
Choose a Popular Subject and Find a Fresh Take
People are indeed going to want to make sure they make their viral posts stand out in some way. However, writing about the topic is rarely the way to make that happen.
In most cases, people are going to be better off taking something already popular and finding some way to put an original spin on it.
Here is a tip. Subscribe to blog feeds from your competitors and watch the top ones use blog content to make something go viral. You will see they are often offering a new spin on an old idea.
Use a Clipped and Conversational Writing Style
Have you ever heard a successful blogger say the words “write as you talk”? Good advice, but for some reason, harder to do.
Using an overly technical writing style will rarely work for viral written Content. People need to be talking to their audience members to create viral content.
It’s a good idea to use second-person pronouns, a casual style, and shorter sentences. Some people try to split the difference between casual and formal. These people should be able to create successful Content as a result.
It takes people some time to find their voices online, of course. However, they should always try to aim for a writing style that will make a person feel as if he or she is interacting with someone on the other end.
Here is another big tip. Avoid using fancy words to make yourself sound smarter than you are. It does not come across as sincere, and chances are most people reading what you write do not talk like that and will be turned off to the point they will never share your Content.
Make the Article a List or Give the Article a List Portion
Almost all the viral posts that people will see are either lists or posts that contain records. It goes for videos too, with many videos more or less functioning as lists that presented in a video blogger form.
There is no denying that people like lists, which are easily digestible and easy to read. People will find that it is surprisingly easy to take a long-form post and turn it into a file.
In some cases, this might be all that it takes to make an article more accessible. Plus, you will find them easier to write.
A numbered list blog article or video gives you a specific way to structure your Content and keeps you focused on what you are talking about. Easier for you and better for your audience is an excellent way to create viral Content!
Create much Content
Some people strike metaphorical gold and can somehow produce a single post or video that goes viral.
However, the people who have some posts that go viral will typically produce many posts. Ultimately, the people who start doing much work will be that much more likely to get that work to succeed.
People who create much Content will create some lousy content, of course. However, they will also generate enough good material for it to count. They will also typically get better at writing in the process.
You are playing a numbers game that can pay off in various ways. For example.
– more total readers
– better SEO
– new readers
– more often shared
– make new friends
– make more sales.
I think you get the idea that you need to work more and get more Content online before you get something to go viral. I understand that doing that can be harder, especially if you are a part-time blogger.
Consider outsourcing some of your content creation. It is a smart way to take some of your workload off you and still get the job done.
I like outsourcing blog writing at times because I do not have to hire a full-time employee, so I control my costs better. Plus, it lets me do other aspects of my Internet business, which I enjoy.
Viral Content Summary
There is no substitute for quality content in volume. Promote your Content when you get it online and let it go viral when it catches the fancy of the World Wide Web.
9. Twenty Four Rules I Follow When Creating Successful Websites
Currently, an online presence is an absolute necessity for a successful business. Many people hire graphic designers to develop and create a fabulous website for them.
Other people choose to create a site all on their own. With all the tremendous easy-to-use tools such as WordPress, doing it yourself is as easy as clicking on a button!
Today websites are set up as blogs, and the blog is the website. Responsive templates are available from your hosting company, and you can set a static home page or use a magazine style that updates as you add new pages and posts.
No matter what you choose there are specific rules you should follow. Here are the 24 I follow when creating successful websites.
1. Success will not happen overnight. Building a website takes time, dedication, and hard work.
Traffic, email subscribers, and profit will come in time. Do not expect instant gratification.
2. Protect your site against hackers. Hackers mainly target successful websites.
If you have high security, it will make a big difference. Also, it is necessary to create a backup of your site, for both security reasons and reassurance if something goes wrong.
3. Unique content is key. You must write good content to get followers and keep followers.
If all your posts are garbage, you need to change something and quick. Mix your content up and include videos and graphics to give your site a balanced look that is more professional and appealing.
4. Do not make your site URL complicated. It means no hyphens and no dashes.
Typically, numbers are not good either, but there are always exceptions. Buy a dot com URL if possible as this is still what people see most often, what they type into their search bar.
5. Have a beautiful layout and theme. You want your site to be easy to navigate, appealing, and to draw people’s attention to your site. An ugly package will only scare potential clients away.
You can buy a professional WordPress theme for under $100. There are also many great free themes as well if you do not want to buy an elegant one.
6. Build your email list. An email list is a place where you form a relationship with your readers.
Those who subscribe want to hear what you have to say. If you have a product to sell, email subscribers are your target customers.
7. Have a fast site loading speed. If it takes more than a few seconds for your site to load, it’s no good. Search engines will penalize you, and your traffic will leave before it ever loads.
8. Social media marketing. It is an essential tool for attracting email subscribers, followers, and potential customers.
You must learn how to rock social media. Get the icons for your social sites on your website where people can share your content and follow or friend you.
9. Pick one social media platform at a time. Don’t try to do all of them at once.
Heed my advice; I only focus on one social media platform at a time. Facebook is the largest. Twitter, Google Plus, YouTube, Instagram, and Pinterest get much traffic as well. Pick one and focus on it!
10. Do not spread yourself too thin. While creating a website or blog, you may feel like you face a never-ending to-do list. If you try to do everything at once, you will complete nothing.
11. Be consistent. Develop a schedule for publishing posts and stick to it. Use the advance posting schedule if you have a WordPress blog.
12. Connect with your audience. If a follower comments on your post, respond to them. Do not ignore your fans.
13. Never compare yourself to others. Do not compare your success to someone else’s.
14. Be unique. Be yourself, and you will stand out from the competition. It is better to be the best you can be a more imitation of someone else.
15. Make an editorial calendar. Be the man or woman with a plan.
Have a set posting schedule, contests, interviews, and anything else you may need written down and scheduled. An editorial calendar is essential for a successful website.
16. Do not ignore your email list. Care for it, nurture it, and talk to it regularly.
Your email subscribers should be your new best friend. Set up a campaign in your autoresponder, so people hear from you regularly.
17. Don’t put all your eggs in one financial basket. By that, I mean do not monetize only with affiliate marketing or just one form of affiliate marketing such as pay-per-click or pay-per-sale.
The online world is continually changing, and so is everything in it. If you only have one source of income, add another to the change before it’s too late.
18. It takes money to make money. You must advertise and invest in your business for it to grow.
19. Above all else, never panic. You will have good days and bad.
When traffic plummets or sales decrease, keep pushing forward. If you quit, you will regret it.
20. Have a product to sell. That is the best and most profitable source of income you will have.
21. Advertise your website. To drive traffic to your website, people must know about it first. 90% of your time should be spent on marketing once your site is set up.
22. Make sure you have analytics and the essential plugins. You can Google to find out what these are.
23. Remember to make your website about the readers and not you. Otherwise, you may as well keep a diary and read it by yourself.
24. Finally, never give up. If you believe in yourself and keep going, you will have a successful website.
Summary: 24 Rules I Follow When Creating Successful Websites
These are the 24 rules I follow when creating a successful website. Take each control to heart and follow my advice.
Your results will be phenomenal. As with everything else you do in life, if you want to be successful, it takes time, hard work, dedication, and perseverance.
When I make a mistake I learn from it and move on. Use these 24 rules as a guide when building a website and you are guaranteed success!
Currently, an online presence is an absolute necessity for a successful business. Many people hire graphic designers to develop and create a fabulous website for them.
Other people choose to create a site all on their own. With all the tremendous easy-to-use tools such as WordPress doing it yourself is as easy as clicking on a button!
10. Start building an email list
What Makes A Good Email List Content for An Autoresponder Campaign?
For as long as I can remember, I have seen successful Internet marketers talking about how important it is to build a list.
Build a file as in an email list of people who are interested in what you sell if you are looking at it from a marketing standpoint, which I am with my helpful blog posts to you.
To do that, you should be using an autoresponder. It is a place to store your contact’s name and email address as well as a way to send out content to them via email.
One successful strategy is to set up an autoresponder campaign. An autoresponder campaign is an email campaign in which newsletters and other promotional information are automatically mailed to those who are subscribers to your email list.
Autoresponder campaigns are an excellent marketing strategy for bloggers, social media managers, nonprofit organizations, and government agencies, as well as schools.
You can schedule the exact dates and times you can send out the messages to subscribers.
One problem I have seen Internet marketers have is how to populate the campaign with content. Here are some neat ideas for email list content.
Breaking News About Your Business
One way to keep your subscribers interested in your emails is to include breaking news that pertains to your business or the industry that your business is involved in.
For example, if you own an upscale hair and nail salon, you can tell subscribers about some new locations that you will open in the next few weeks.
You can also include some online coupons for them to use when shopping at the new locations. Maybe you have hired a new employee, and you want to announce that.
You get the idea!
Your subscribers often enjoy seasonal newsletters. If it’s Mother’s Day, you can send out some inspirational poems and blog posts from your staff members on what the true meaning of motherhood is all about.
If it’s Christmas, you can send out cards to wish them the best during the holiday season. Every month we are celebrating something, so you will never run out of content ideas to email!
Limited Edition Sales
Another way to reach out to subscribers is to offer discounts on limited-edition items. It could boost revenue, especially if the limited-edition items are rare and cannot be found in most stores.
For example, dark chocolate cherry-scented candles would probably sell out quickly as a limited-edition product. As an Internet marketer, you may want to resell products such as reports or eBooks and offer them at a discounted price to your email list.
Your subscribers often must make necessary purchases for the household, and they are not always sure which brands or models of individual products to get. If you send out buyers’ guides, you assist them in becoming informed customers.
If you have an appliance store, mail out a buyers’ guide to stainless steel appliances. If you own a furniture store, you can mail out a buyers’ guide to kitchen cabinets.
One way to do that if you do not have the buyer’s guide uploaded online is to make a blog post and include the buyer’s guide as to tips in the post.
Email your list with a link back to that specific post. It is an excellent way to drive traffic to your blog, and you can include it in your autoresponder campaign to keep sending traffic over and over as new people opt into your list.
For nonprofit organizations with a focus on social services, webinar invitations are great to offer your subscribers. These have become very popular online today and can be archived for people to listen to in the future.
In a nonprofit situation, some ideas for webinars include your rights as a Section 8 tenant, fathers’ rights in child support cases, ways for single mothers to build home-based businesses, and tips for first-time homebuyers with FHA loans.
No one likes to read a boring email newsletter or email, and this is why you should include beautiful images to accompany your content.
If you’re sending an email newsletter about the benefits of gardening with kids, use recent photos that show children laughing and playing with adults in the garden.
You should always include your logo at the top of each newsletter or email. It gets your readers used to hearing from you and serves as an excellent branding tool for your online business.
Offering freebies is an excellent way to keep your subscribers happy and loyal to your company. Choose freebies that are practical for them yet still appealing to their senses.
You might offer free burp cloths or samples of handmade cloth diapers if you write a blog tailored to new moms. With these ideas, your email list will grow gradually.
Let me stress about giving something of value. The Internet is full of old, outdated information that has been passed around over and over and is obsolete.
If your freebie is digital in nature, think about creating something new just for your list. You may even want to hire a freelance writer to create something for you!
Email List Content Summarized
Do not cut corners and use a free autoresponder. Pay the money for a high-quality one such as Aweber or Get Response.
Set up an autoresponder campaign and use it as a marketing tool for your Internet business. Fill it with high-quality content that is well-written and serves to drive traffic back to your website or blog.
Take time to update it as needed. Send out an email newsletter if you want. It lets you stay current in the fast-changing climate of email marketing.
Use the tips in this article as content ideas. Become an Internet spy and subscribe to the email lists of your competitors. It is a great way to come up with new ideas you can use for your email autoresponder campaign, as well.
11. Email Marketing Ideas
You probably know that email is a tremendous asset for any online business or any company today. It’s a direct way to reach consumers, and it boasts a huge ROI (return on investment).
Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter, or some other corporation. In short, email is something you must pay attention to.
The only problem is, paying attention takes time, energy, and resources. That can be a challenge if you’re flying solo as a small business owner, but there is good news. There are ways to automate and make your email marketing simpler.
Here are just a few ideas for you.
The first stumbling block many writers hit is figuring what to write. If you don’t have the plans, it’s hard to progress in any meaningful way.
To help you with this, have an assistant or writer to generate a list of monthly programs. Give them a general subject area and have them search for hot topics, products you might promote, and new angles to explore.
Writing Done for You
Contract with a writer to expand on the topic ideas. Ask them to deliver a month, or more, of email content, so you can make a comprehensive email marketing campaign.
The plan so you can have the writer add relevant links and a call to action into each email message.
Use an autoresponder service to manage your email list, and to schedule and deliver messages. You can pre-load a series of letters, so all new subscribers automatically receive all the words you loaded, according to the schedule you set out.
It means that when Subscriber A signs up on Tuesday, they will get Email 1 on the first day, Email 2 at the interval you specify, and so on. Then when Subscriber B signs up on Friday, they will also get Email 1, Email 2, and the rest of the series, again, according to the schedule you create.
Using an autoresponder series has some benefits, including:
Every subscriber will get every message you send out. When you merely broadcast a newsletter every week, many of the great words you previously sent out will be missed by new subscribers as they come on.
You have full control over the message your subscriber receives throughout the series, which can help your conversions tremendously. You can start by providing information on a particular topic, introducing a product to help them, and then following up to get them to buy.
Each subscriber will receive that full series of messages, and then you can continue to progress to topics and promotions that will help your subscribers even further.
Of course, you do have to be careful to ensure your autoresponder series includes evergreen topics, and you should check it regularly to ensure that links and information are up to date.
Loading Your Autoresponder
Here’s where to put your virtual assistant to work. There are many things your assistant can do to help you keep your email marketing hands-free, including:
• Proofreading messages and checking links.
• You are adding your affiliate and product links.
• Formatting email for HTML, if needed.
• Loading and scheduling messages.
• Checking stats and providing you with a report summary.
• Reviewing autoresponder series regularly to ensure they’re up to date.
The more you can automate your email marketing, the more you can focus on improving your results, developing products, and growing your business.
Summary: How To Start A Blog
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