Category: Email Marketing

Automate Your Email Marketing

In continuing with our series on effective autoresponders let’s talk about how to automate your email marketing. It starts with a few good ideas.

Email Marketing Ideas

You probably know that email is a tremendous asset for any online business or any company today. It’s a direct way to reach consumers, and it boasts a huge ROI (return on investment).

Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter, or some other corporation. In short, email is something you must pay attention to.

The only problem is, paying attention takes time, energy, and resources. That can be a challenge if you’re flying solo as a small business owner, but there is good news. There are ways to automate and make your email marketing simpler.

Automate Your Email Marketing Here Are A Few Ideas

Topic Research

hire a writerThe first stumbling block many writers hit is figuring what to write. If you don’t have the plans it’s hard to progress in any meaningful way.

To help you with this, have an assistant or writer to generate a list of monthly programs. Give them a general subject area and have them search for hot topics, products you might promote, and new angles to explore.

Writing Done for You

Contract with a writer to expand on the topic ideas. Ask them to deliver a month, or more, of email content, so you can make a comprehensive email marketing campaign.

The plan so you can have the writer add relevant links and a call to action into each email message.

Automated Delivery

Use an autoresponder service to manage your email list, and to schedule and deliver messages. Pre-load a series of letters, so all new subscribers automatically receive all the words you loaded, according to the schedule you set out.

It means that when Subscriber A signs up on Tuesday, they will get Email 1 on the first day, Email 2 at the interval you specify, and so on.

Then when Subscriber B signs up on Friday, they will also get Email 1, Email 2, and the rest of the series, again, according to the schedule you create.

If you have ever done direct mail in the old days you will immediately recognize the benefits of using an autoresponder. For the low cost of less then $20 a month you can reach your list anytime you want 24 hours a day with the push of a button.

Using an autoresponder series has some benefits, including:

• Every subscriber will get every message you send out. When you merely broadcast a newsletter every week, many of the great words you previously sent out will be missed by new subscribers as they come on.

• You have full control over the message your subscriber receives throughout the series, which can help your conversions tremendously. You can start by providing information on a topic, introducing a product to help them, and then following up to get them to buy.

Each subscriber will receive that full series of messages, and then you can continue to progress to topics and promotions that will help your subscribers even further.

Of course, you do have to be careful to ensure your autoresponder series includes evergreen topics, and you should check it regularly to ensure that links and information are up to date.

Loading Your Autoresponder

Here’s where to put your virtual assistant to work. There are many things your assistant can do to help you keep your email marketing hands-free, including:

– Proofreading messages and checking links.
– You are adding your affiliate and product links.
– Formatting email for HTML, if needed.
– Loading and scheduling messages.
– Checking stats and providing you with a report summary.
– Reviewing autoresponder series regularly to ensure they’re up to date.

The more you can automate your email marketing, the more you can focus on improving your results, developing products, and growing your business.

If you enjoyed today’s article, “Automate Your Email Marketing.” If these tools helped you in any way, please share the tools with others.

On Forums, on your blog, with your email list – anywhere and everywhere you can post it. If you want content, Tweet Me.

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Please leave your questions and comments below. I would love to get your feedback!

Elizabeth

Frequently Asked Questions: Automate Your Email Marketing

FAQ Automate Your Email Marketing

What is email and marketing automation?

This is where you move away from manually sending emails out for marketing purposes to automating the process. Marketing has a sales aspect attached to it.

Your emails are meant to move your business in one way or another. Often you are promoting a product, post, or page to your email list.

What is an email automation?

Think of using an autoresponder to automatically send email. In my opinion this is the single best invention to Internet has come up with in the last 20 years.

I know Internet marketers who have a series of email messages set up in their autoresponder to go out for several years in advance. When you do email marketing this way you can focus 100% on building your list and letting your autoresponder take over once you have a new subscriber.

Is an automated message from a mail system?

Yes it is. It is actually sent out using software. Most of us use an autoresponder company such as Aweber of Mail Chimp. Some have their own sofware system they use.

How do I automate MailChimp emails?

Join MailChimp for free here. Their system lets you set up email messages to be sent automatically when someone joins your list and at times you pre set in the future.

Mail Chimp provides great training to help you automate your email messages. They call this MailChimp 101.

If you have an existing list you can import it into MailChimp. You can also set up multiple campaigns which can be helpful when you segmenting your email list for various reasons.

What Makes Aweber Important for Email Marketing

Email marketing is often a misunderstood term for anyone who has never used it. Nearly everyone has experienced getting emails for products or services.

More…

For businesses or entrepreneurs who want to grow their brands, email marketing is a must! Email marketing gives you the repetition needed for branding, sales, and other benefits.

Aweber is an email marketing and management service that has consistently been at the top of the list for marketers since its inception in 1998.

Now for those who don’t see the value in email marketing, and think it’s “old” technology, let’s look at some situations why it’s an integral part of any profitable business and how Aweber offers the best solution.

Why Email Marketing?

In our modern social media age, many people think that collecting emails isn’t necessary when they have all their Facebook and Twitter contacts. However, users don’t have access to the most valuable data these companies collect, email!

Each one of these platforms collects people’s emails for a reason. It’s simply the most efficient and profitable way to market to users.

Since you don’t own these platforms, if they were to change or shut down like Vine did, you’d lose all your contacts unless you had their emails. That could devastate any business that relies solely on other platforms without building its email list.

Many Internet marketers use social media to build their email lists. By driving traffic from their social sites to a landing page or Blog with a sign-up form to their autoresponder.

Aweber Delivers

Here is a real-world example of why you need an email management service like Aweber. If you were to collect emails manually and save them in your email contact lists, you’d be able to do that for dozens or maybe even a hundred users.

How would you manage this, and more importantly, how would you email this list with your latest product offerings? You’d likely get banned by your email provider for spamming.

You could not do it manually if you wanted to track clicks or conversions.

Aweber provides some critical features for email marketing. Let’s look at them in the rest of this article.

1. Unlimited Email Lists

You can build as many lists as you want for one fee of around $20 monthly.

For example, you could have a list of cooking information, how to make money online, and so on. That allows you to be in multiple business niches at one time without spending more time sending out emails.

2. Email Templates

Often Internet marketers are what we lovingly refer to as a newbie.

You may not know how to do email marketing. Aweber email templates organize your emails where you supply the information and put it in an easy-to-read and professional format.

3. Email Autoresponders

That is an automatic way to send an email.

The minute a subscriber supplies their email address, you can set it up to immediately hear from you via email without even knowing you have done it. That is excellent for your list!

4. A/B Split Testing

That is good when trying to see what web page performs best or what product sells best.

Divide your email list into two groups and send out two different emails. Monitor which shows best.

5. Superior tracking and email analytics

Aweber is second to one when it comes to autoresponder results tracking.

As your online business grows, improving sales results and expenses is imperative. Aweber provides a variety of analytics you can use to determine what is working and what is not in your email marketing campaigns.

Advanced Delivery Technologies

Setting up your Aweber email campaigns is easy.

They have the best technology on the market to get you emails through spam filters once you have them set up. Higher delivery rates mean more potential sales for you!

Customer Phone Support

The only dumb question is the one you do not ask.

Aweber is there to support you along the way. Contact them via email, text, chat, or phone for fast support!

There are also dozens of other features available that help to better manage and grow your lists. Their email autoresponder is the essential characteristic that will save businesses countless hours and provide nearly unlimited earnings potential.

Automatic Profits

Autoresponder emails perform the valuable tasks of connecting with your customers 24 hours a day.

When you sign up for your list, setting up a series of automatic (autoresponder) emails can save your company thousands of dollars versus manually writing a response email for all your new customers.

These autoresponder emails can also automatically sell your products or services, thus generating potential sales indefinitely.

Just think of this as having a team of people writing, connecting, and selling to your customers without the need for trivial things like sleep.

Autoresponders are just one of the many powerful features available, but from this simple example alone, you can see why email marketing with Aweber is a must for your business.

Summary:

One business expense that you just cannot afford to do away with is your autoresponder. As a matter of fact, if you lost everything with your online business, if you still had your email list, you could continue to function and make money online.

The reason that the top Internet marketers around the world use Aweber is because of all the various reasons I have just written.

It’s essential to your business, and it’s vital to your email marketing list to handle this function in the best way possible, and Aweber helps you do that!

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Why You Need a Mailing List and Giveaways

​Strengthening Your Brand with your Mailing List and Giveaways

Mailing list and giveaways play a pivotal role in sales and marketing departments of a company. In fact, most successful businesses take great care in keeping accurate mailing lists of their current customers.

A mailing list which is up to date and accurate is very important because it offers necessary details if the need arises.

Ideally, mailing lists and giveaways help in promoting new products, marketing and selling goods and services, as well as a platform of offering feedback upon satisfaction.

It is important to know that a mailing list entails a list of email or physical addresses to enable business people to communicate with potential customers.

Here are some of the reasons why you need a mailing list and giveaways!

Helps in Promoting and Strengthening Your Brand.

You can use a mailing list to send newsletters to your subscribers to promote your brand. Having brand awareness has never been greater than today with all the competition on the Internet.

One way of promoting your product is giving information about it to enable consumers to have a clear understanding of what you are offering. It is easier to do if you are offering giveaways and sending newsletters to their email addresses to promote the product or services you’re offering.

I know of Internet marketers who do email marketing strictly with the goal of creating brand awareness for their business and their products. It makes a lot of sense when you think about it.

With all the distractions that created from social media, an email sets in somebody’s inbox until it’s opened. When you have a mailing list, you can continue to contact people over and over until they unsubscribe from it.

Using giveaways to build your email list so that you can increase your brand awareness is not only smart business, but it is one way that continues to work in today’s marketplace!

A Mailing List Improves Customer Service

You can also use mailing lists to get feedback on your products or service satisfaction levels. Ideally, your client should give you reviews about the services you’re offering, quality of your product, price range, etc. to help you improve.

Most companies conduct a survey on the information offered by their customers to improve the areas where they have little satisfaction levels to avoid losing customers. You can do that survey via email marketing.

Additionally, maintaining quality standards in other areas, as reviewed helps keep the customers you have while still getting new ones in the process. It is one of the best methods to use when you want to understand how the consumers rate your products and services.

It is mobile as well so if you send out an email that does not perform well in generating new customers you can send another email asking people why they did or did not buy from you. It helps you avoid the reasons why they did not buy next time.

Improves the Sale of New Products

Mailing list is where you build relationships. By giving and expecting nothing in return.

You give free information and tips. You give away products that a customer places value.

Then when you want to sell new products to your list, you are a trusted source to your email subscribers because of the relationships you’ve already taken the time to cultivate and build in the past.

You can begin a new customer mailing list to start a product launch to your existing subscribers. It is easy because you already have earned the trust of your clients with high-quality goods or services, so they are more willing try a new product from you.

To achieve your objective, use the list to create an excitement about the product even before you offer giveaways or even they purchase the real product. It will help you create a hype among your customers, and your new product launch will do well right out of the gate.

However, you should avoid being too promotional or nagging to avoid losing potential customers. Instead, you should give necessary information, answer questions asked diligently, and then inquire suggestions and reviews from your clients.

A Mailing List Offers Privacy

Most businesses today hire other professional advertisers and marketers to handle their marketing content.

As a result, many companies run by third parties who control a lot of your business content at your expense. By using a mailing list because it can help you preserve your connection with your customers even though you still use online marketers.

Additionally, you can connect with your clients if your digital provider goes down or gets compromised.

A Mailing List and Giveaways Is an Investment

I want to focus the rest of this article on talking about the value of investing in your giveaway. It means you approach it with a different attitude than somebody who is giving away old rehashed e-books, reports, or things that don’t provide much value in today’s marketplace.

If you want to build a valuable email list of subscribers that can bring profit to your company in the future, one way to do that is to invest in your giveaway at the very beginning. You might want to hire a professional copywriter to create content that is way above what everybody else is offering online.

Place a value on that, but point out that you’re giving it away for free as an enticement for somebody to subscribe to your email list.

Over time as your list grows you may need to reinvest in additional professional copywriting to keep your information current based on what is working in today’s marketplace. Use the investment as a down payment on long-term profitability for your online business.

Summary:

  • It is evident that mailing lists and giveaways have a lot of impact on businesses today. However, you should include as much high-quality information to your mailing list as possible for future use.

  • Remember this key point. A quality mailing list is an asset that you will have forever even if other parts of your business change or go away!

If you enjoyed today’s article, “Why You Need a Mailing List and Giveaways.”

If these Tools helped you in any way, Please share the tools with others. On Forums, on your Blog, with your email list – anywhere and everywhere you can post it. You want more content like this.

…Are you ready to do something BIGGER and MORE Powerful? Connect and Hangout with me on Facebook. I would love to stay in touch!

The Importance of Segmenting Your Email Lists

Segmenting your email lists is an essential aspect of email marketing that you cannot afford to skip over.

Segmentation is simply the process of identifying specific and meaningful groups of customers that you can target with particular messages, products, and services in a way that resonates with them.

Why You Need to Segment

Segmenting your email list, no matter how small, is an essential step toward boosting customer loyalty, increasing purchasing, and it will help spark your creativity in terms of creating new products and services for your customers.

• Boost Customer Loyalty
• Increase Purchasing
• Spark Creativity

You can introduce some straightforward segmentation into your email marketing using your autoresponder’s segmentation features. Most autoresponders offer some segmenting features.

email segmentingIf it doesn’t, then you need to switch services because segmentation is an essential tool to use that will make all your marketing efforts exponentially more effective.

How to Segment

First, decide how you want to segment your list members. A great way to start with segmenting is to segment based on behavior. You are separating those who have purchased a specific item from those who have not is an excellent first step.

You can even segment subscribers from the beginning of their subscription by putting a different signup form on each landing page they use to sign up for your email list.

Aweber makes it a dull and straight forward process, and these are the segmenting features available. Other autoresponders will likely have similar options.

• Segmenting with Forms – You can include segmentation criteria right on a signup form. Male from female, income levels, topics of interest, and more.

You can do this by adding questions that a subscriber clicks, and you can also do it by putting a different signup form on different landing pages.

• Behavioral Segmenting – You can segment based on who clicks various links in your email messages. You can do it via a link inside a standard message, or you can set up a poll specifically designed to assign people to various lists based on their answers.

You can incentivize clicks by offering coupons, free downloads, letting subscribers choose their sales, and more.

• Surveys & Poll Segmentation – You can send buyers, subscribers, and list members surveys and polls that segment them based on their answers or in the case of some, their lack of solutions.

It is an excellent way to segment list members after they’ve signed up.

• Give Members Self Segmenting Options – With Aweber, you can include self-segmenting options in specific messages such as a rating scale so that your readers can rate your messages, products, and services, thus adding them to a segment of your list.

Each of these ideas works by providing a unique link to your subscribers that takes them to a hidden page on your website once they click it. Then by clicking it, they also, due to the code involved, automatically get added to the specific list based on the segmentation criteria.

Once it’s set up, inside your autoresponder service, it runs itself and is pretty hands-off.

Segmenting Your Email Lists From Prospects And Customers

Segmenting customers from prospects is a good starting point in email marketing segmentation.

When you do that, you’ll be able to personalize better and target your email marketing messages to make a more significant impact on their future behavior and increase sales exponentially.

If you enjoyed today’s article, ” The Importance of Segmenting Your Email Lists.” If these tools helped you in any way, please share the tools with others.

On Forums, on your blog, with your email list – anywhere and everywhere you can post it. If you want content, Tweet Me.

…Are you ready to do something BIGGER and MORE Powerful? Connect and Hangout with me on Facebook. I would love to stay in touch!

Please leave your questions and comments below. I would love to get your feedback!

Elizabeth

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