Why use an autoresponder series and what is it? The dilemma: You need to keep content going into your customer’s inbox regularly, but your time is limited.
You can’t always be in your office at the moment you need to send information. You’re afraid your list will go cold, and you won’t get them back.
The solution: The Autoresponder Series
An autoresponder series is a group of emails sent in a sequence to people who signed up to receive them. You use the email newsletter software you likely already have, such as Aweber, to accomplish this.
The software allows you to set up, in advance, an entire series of emails to be sent upon certain triggering factors to those who sign up for your information or purchase products from you. (Note: Please read your country’s laws about SPAM.)
Why Use An Autoresponder Series?
• Saves Time – Using an autoresponder series will save time by allowing you or your VA to load up a series of messages in bulk, to go out on specific dates based on you and your audience’s preferences.
For instance, you might have a short 7-day eCourse loaded into the autoresponder for your audience members who sign up for either a paid or free eCourse that you are offering.
• Automatic – Once you load up the information, you don’t have to do anything else. It’s all done automatically.
Your audience will receive the emails, which should also contain various calls to action that links them to sales pages, affiliate information, or a blog post with more details right on your website.
Setting this up in advance will save you time because once you set it up, you can forget it and let it run without any action from you.
• Warms Up Your List – By keeping your list active with one or more autoresponder series, you will keep your list warm and waiting for your other offers. Otherwise, you will always have to reawaken your audience to tell them about the next thing you are promoting.
Now, when you send a one-off broadcast or more current email to them, they won’t be surprised, and it will be like they’re expecting you. Keeping your audience warm will cause your conversion rates to go up.
How Long Should Your Autoresponder Series Be?
An autoresponder series can be as short as a few days to an entire year of messages. It just depends on what your goals are.
You can add new autoresponders anytime you want to any list. You can set them up to go out every day, every three days, or every Wednesday. It’s up to you.
Now that you know why you need to have an autoresponder series for every email list that you own, you need to know what to include.
What To Include
• High Quality Targeted Content – Don’t skimp on your email autoresponder series content. You want the material to be excellent so that your audience thinks to themselves, “If this is what I get free, imagine what I’ll get when I pay.”
• Interactive & Engaging Content – Nothing will feel more current than content that is interactive, such as linking them to a questionnaire, poll, or forum. Your audience will feel more connected to you, which helps build a trusting relationship.
• A Current Call to Action – Calls to action are essential, and if they’re old and outdated, your audience will not trust you. They will stop reading your emails, and they’ll stop interacting with you and connecting with you.
Now you may be wondering how you can create current calls to action when you’re sending out an autoresponder series to one audience member today that you sent out to another a year ago.
However, there is away. It’s called technology.
Technology Is Your Friend
The Aweber software also offers some unique features that you can use to update existing autoresponder series with new CTAs anytime you want to with their Personalize Your List Option using Global Text Snippets.
As you can see, using an autoresponder series has the potential to save a lot of time and effort when building your list, and converting those who sign up for your list.
Don’t start inviting people to your list until you have at least a short autoresponder series ready so that you don’t waste one more second building a list without direction.
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Effective Autoresponder Series: FAQ
Which autoresponder is best?
The answer to this question is going to be up to your preferences and what type of service you want performed for you. We will give you a list of autoresponder services to choose from but keep in mind everybody’s list is different
#1. Get Response
#2. Mail Chimp
#3. Mail Get Bolt
#4 Send in Blue
#6 Active Campaign
#8 Benchmark Email
#9. Constant Contact
There are many more autoresponder services out there and your best one may not have made it onto our list. It is up to you to research the different services and find the one that offers you what you need. You may even make a switch or two to get exactly the service you want to have helping you out.
How do you use autoresponder?
First, you should look for the one that is the simplest to use. Your time is valuable and you should not spend it trying to figure out the dashboard or how the different buttons work.
Second, you use this system when you do not have time to answer each e-mail you receive. For example if you get a 1000 newsletter subscribers you may not have the time to respond to each one individually. An autoresponder service has you writing one e-mail that sis sent out to all the people who sign up. That saves you a lot of time.
Third, you use it when it is absolutely necessary. If you go on vacation that is a good time to use one. Or if you are swamped with issues that need to be fixed you can autorespond telling your senders that you will get back to them at a more convenient time
What is an autoresponder email?
It is a pre-typed message that says the same thing to everyone who sends you an e-mail. If you are unable to respond right away you can turn the autoresponder on and have everyone who sent you an e-mail be informed that you are out of the office and will contact them later in the day.
This service is a way to be polite and acknowledge the sender while not being able to respond personally to their content. You can set up an autoresponder through different services which may or may not have the ability for you to set up more than one autoresponder e-mail to cover all your needs.
How long should an email sequence be?
While some autoresponder services or bloggers may say that 20 lines is the optimum amount of length that is not a hard and fast rule. In fact there is no hard and fast rule on how long an automatic e-mail response should be.
Your length, or lack of it, depends on the type of message you need to send. No one needs to read 20 lines just to find out that you are on vacation for a week. That can be done in 2 lines.
The rule of thumb is that your auto e-mail should be as long as it needs to be- no longer and no shorter.