Guide for Facebook Stories

Facebook stories are an excellent way to share content with your community and grow your reach. If you’re not sure how to get started, here’s what you need to know…

• Decide between pictures and videos. Facebook Stories can have either photographs and text or video. But you can’t have both in the same story, so you want to decide in advance what you plan to do.
  
• Choose your content topic. The next thing you need to decide is what you’ll cover in your story. You can choose to make a story announcing a new product, sharing a behind-the-scenes moment, or a glimpse into your business.
  
• Don’t start from scratch. You can create images for your Facebook Stories using Canva. This tool makes it simple and easy to design beautiful graphics that will catch your audience’s eyes.
  
• Introduce yourself. Use a Facebook story to introduce yourself and your brand by putting together a few photos that capture the essence of who you are and what you do.
  
• Show off your team. Let your audience see the faces behind your brand by showing off your team members in a Facebook story.
  
• Let your personality shine. Some brands worry that they have to be sterile and uninteresting in their content. But audiences prefer Facebook stories where you shine your personality proudly.
  
• Use filters. Stories with filters get more views, and more engagement so be sure to use filters when you post image-driven stories.
  
• Add overlays. Overlays create visual interest and capture the attention of your viewers. But don’t go overboard or you’ll overwhelm your audience. Instead, pick one or two overlays at the most.
  
• Create a style guide. Once you have a few stories under your belt, try to use the same filters and overlays on each video. It is a way to brand your content subtly, so your audience begins to recognize your format.
  
• Celebrate a milestone. The next time your business hits a significant milestone, invite your community into the celebration by using a Facebook story to mark the occasion.
  
• Share a tutorial. Show your audience how to do a task related to your niche. For example, if you’re in the beauty industry, then a tutorial on how to create a killer cat-eye is sure to engage your community.
  
• Post about an event. If you’re attending an event that’s relevant to your audience, share it in your Facebook stories. Not only is this great content, but it also gives you something new to post.
  
• Welcome influencers. Get an influencer to take over your Facebook stories for a day. It can result in hundreds of new followers and create a valuable, professional alliance.
  
• Showcase a special sale. If you want to show your Facebook fans, they’re special, create a sale just for them. Make a coupon code or discount they can only access if they watch your Facebook story.
  
• Be a tease. Before a new product drops, let your audience have a sneak peek by sharing a shot of it in your Facebook story.
  
• Post an interview. Sharing good feedback and reviews of your product makes your audience associate positive feelings with your brand and entices them to buy from you.
  

Good luck with your stories!