Compelling Content: If you had to choose between a dying community on life support or a thriving community filled with members who generously share their knowledge and time with other members, which community would you want to lead?
You’d choose the second option. You may have even tried to build a community and found yourself frustrated when you only had a few members after all your hard work.
Now you’re wondering what differentiates a dying community from a thriving one.
Compelling content is what makes the difference. When you regularly create compelling content and share it on your blog and with your email list, then your community will begin to flourish.
Here’s what sets compelling content apart from ho-hum content:
Compelling Content Serves a Need
The best content meets a real needs of your audience and connects with their problems.
For example, if you’re a wellness coach that serves busy moms, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.
You could take this information and create a blog post about twelve healthy meals busy moms can make in their slow cookers.
You could also share tips on using a food processor or blender to cut down on time spent in the kitchen.
Once you identify a problem your clients are struggling with, create content that offers solutions.
Compelling Content has your Personality
You know what problem your content will address, and you have a few solutions to offer your audience. Now, it’s time to get started creating content. You may be tempted to share your solutions blandly.
Many solopreneurs and bloggers struggle with letting their personality shine through their content. But the best content has your voice and style.
Your unique style is your best asset. It attracts your audience and makes them think they’ve finally found a leader they’ll love following.
Compelling Content Inspires Readers to Act
When someone has finished consuming your content, they should feel compelled to do something. It might be to buy your product, like your Facebook page, join your email list, or share your content on social media.
But don’t leave this step up to your readers or listeners. Include a call to action at the end of your content. Ask readers to take one small step, like joining your email list or liking your Facebook page. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action.
Compelling content is essential if you want to build a thriving community. When you regularly offer awesome compelling content, your community will begin to trust you and look to you for guidance.
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Frequently Asked Questions: How To Create Compelling Content
What is compelling content?
Compelling content is one of the essential ingredients for a successful blog and website. The best content will usually answer a question your site visitor wants an answer to. Great content will improve the lives of the person who engages with it, and when this happens, that person will come to the site again and again.
Using highly engaging, compelling content, you will build a valuable relationship with the visitors to your site. By creating compelling content that helps your site blog readers, you will be making a practical impact on their lives, and they will always be grateful for your services.
Compelling Content in Brief
– Purpose-driven content makes an effective call to action.
– Unique, something that people won’t find anywhere else.
– Helps to grow your brand and shows you as an expert in your field.
– Should be useful and relevant to the needs of your audience.
– The content is created in a way that is stylistically in line with your message.
How do I start making content?
When you are starting out, begin with a specific goal in mind. Who are you writing the content for? Have a clear idea of your visitors and ensure that you understand what they are looking for and how they would prefer it to be presented.
What problem are you helping them to address? Once you are clear about the problem your readers’ problems, you can focus on forming a solution for them.
Make a plan. For each piece of content, you create, it’s better to write a draft plan of the work.
Lay out what you are trying to do. Put your content in a coherent and logical order, and then while you write your blog, put your real personality into your writing.
People respond well to a friendly, open personality. Always be kind, understanding, and helpful when engaging with your audience.
Be confident and trust your intuition. The best content is written by people who love what they do and are passionate about their subject matter and the people they are trying to help.
Once you have set realistic goals and laid out your plan, be confident as you write! Trust your research, knowledge, and passion, and you will find that the content you create speaks to your readers, and in this way, you can achieve great results with your calls to action.
How do you make helpful content?
To create helpful content, the first thing you need to do is have a clear idea of what it is your target audience most needs. Once you have established this, you should do some careful research, find and build up solutions, and then present them in an enjoyable way to engage with and motivates your audience to act.
When creating content be 100% sure that you are accurately addressing the needs of your audience; this is the number one aim of every successful blog post!
Use the comments sections to build up a good repertoire with your readers. Personalized responses go a long way in building trust, confidence, and future transactions.
How do I create content for my website?
When you create content for your blog or website, you need to maintain a client-focused approach to the entire endeavor. Every content on your site should reinforce each other’s messages and set you apart as an expert in what you do.
Provide unique value. Answer the questions that people come to your blog to get answers to.
Be engaging, fun, and friendly. Remember you’re in the ring with your audience, so make sure you’re always on their side.
Focus on your own natural strengths. Make the most of your life experience and knowledge to transmit essential truths to your audience.
Use images, videos, and backlinks within your content to maximize the user experience for your readers. A well-chosen video, image, or link can really broaden your audience and provide invaluable information in a catchy, easy-to-digest way.