Compelling Content: If you had to choose between a dying community that’s on life support or a thriving community filled with members who generously share their knowledge and time with other members, which community would you want to lead?
You’d choose the second option. You may have even tried to build a community and found yourself frustrated when after all your hard work, you only had a few members.
Now you’re wondering what makes the difference between a dying community and a thriving one.
Compelling content is what makes the difference. When you regularly create compelling content and share it on your blog and with your email list, then your community will begin to flourish.
Here’s what sets compelling content apart from ho-hum content:
Compelling Content Serves a Need
The best content meets a real need for your audience and connects with their problems.
For example, if you’re a wellness coach that serves busy moms, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.
You could take this information and create a blog post about twelve healthy meals busy moms can make in their slow cookers.
You could also share tips on how to use a food processor or blender to cut down on time spent in the kitchen.
Once you identify a problem, your clients are struggling with, create content that offers solutions.
Compelling Content has your Personality
You know what problem your content is going to address, and you have a few solutions to offer your audience. Now, it’s time to get started creating content. You may be tempted to share your solutions in a bland way.
Many solopreneurs and bloggers struggle with letting their personality shine through their content. But the best content has your voice and style.
Your unique style is your best asset. It attracts your audience and makes them think they’ve finally found a leader they’ll love following.
Compelling Content Inspires Readers to Act
When someone has finished consuming your content, they should feel compelled to do something. It might be to buy your product, like your Facebook page, join your email list, or share your content on social media.
But don’t leave this step up to your readers or listeners. Include a call to action at the end of your content. Ask readers to take one small step, like joining your email list or liking your Facebook page. You want to keep it simple here. Don’t ask listeners or viewers to take multiple steps or you’ll overwhelm them. Stick with just one call to action.
Compelling content is essential if you want to build a thriving community. When you regularly offer awesome compelling content, your community will begin to trust you and look to you for guidance.
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Frequently Asked Questions: How To Create Compelling Content
What is compelling content?
Compelling content is one of the most essential ingredients for a successful blog and website. The best content will usually answer a question that your site visitor is looking for an answer to. Great content will improve the life of the person who engages with it, and when this happens that person will come to site again and again.
Using highly engaging, compelling content you will build up a valuable relationship with the visitors to your site. By creating compelling content that really helps your site blog readers you will be making a practical impact on their lives and they will always be grateful for your services.
Compelling Content in Brief
– Purpose driven content makes an effective call to action.
– Unique, something that people won’t find anywhere else.
– Helps to grow your brand and shows you as an expert in your field.
– Should be useful and relevant to the needs of your audience.
– The content is created in a way that is stylistically in line with your message.
How do I start making content?
When you are starting out begin with a specific goal in mind. Who are you writing the content for? Have a clear idea of your visitors and ensure that you really understand what they are looking for, and how they would prefer it to be presented.
What problem are you helping them to address? Once you are clear about the problem that your readers are facing you can focus on forming a solution for them.
Make a plan. For each piece of content you create it’s better to write up a draft plan of the work.
Lay out what you are trying to do. Put your content in a coherent and logical order, and then while you write your blog put your real personality into your writing.
People respond well to a friendly, open personality. Always be kind, understanding and helpful when engaging with your audience.
Be confident and trust your intuitions. The best content is written by people who really love what they do, and have a passion for their subject matter and the people they are trying to help.
Once you have set yourself some realistic goals, laid out your plan, be confident as you write! Trust your research, knowledge and passion, and you will find that the content you create really speaks to your readers, and in this way you can achieve great results with your calls to action.
How do you make useful content?
To create useful content the first thing you need to do is have a clear idea of what it is your target audience most needs. Once you have established this you should do some careful research, find and build up solutions and then present them in a way that is enjoyable to engage with and motivates your audience to act.
When you are creating content be 100% sure that you are accurately addressing the needs of your audience, this is the number one aim of every successful blog post!
Use the comments sections to build up a good repertoire with your readers. Personalized responses go a long way in building trust, confidence and future transactions.
How do I create content for my website?
When you create content for your blog or website you need to maintain a client focused approach to the entire endeavour. Every piece of content on your site should reinforce each other’s messages, and set you apart as an expert in what you do.
Provide unique value. Answer the questions that people come to your blog to get answers to.
Be engaging, fun and friendly. Remember you’re in the ring with your audience, so make sure you’re always on their side.
Focus on your own natural strengths. Make the most of your own life experience and knowledge to transmit important truths to your audience.
Use images, videos and back links within your content to maximize the user experience for your readers. A well chosen video, image or link can really broaden your audience as well as provide invaluable information in a catchy, easy to digest way.