Improve Websites Usability
In the manufacturing world, ISO standards were set to measure the quality of something built. The same for creating a website with usability in mind.
Improve Websites Usability is defined only as “the degree to which something can or fit to be used.” In expanded website terms, you can add that usability is the “method for improving ease-of-use during the design process.”
It is not a secret that improving the usability of your website will help you meet whatever goals you have set for your Internet business.
Most of us are online to make a profit, and we use our website or Blog to help us do that.
The question is, do we have a site that is easy for our visitors to use so we can get them to do whatever our hoped-for goal is? It could be buying something, commenting on a blog post, or even subscribing to our email list.
From our visitor’s point of view, web usability governs relevancy, availability, clarity, accessibility, and credibility.
The following are the ten tips to consider if you need to improve your website’s usability.
Draw the Attention to Readability
Readability is among the indicators that will highlight the problems of website usability. It means that if your website encounters readability problems, there is a higher chance that the users will be frustrated and eventually consider abandoning it.
To avoid losing potential clients, make sure there are no readability problems. It can be done by allowing proper spacing between paragraphs, using bullet points, and introducing text boxes, sidebars, and banners so that they won’t divert any attention.
You also need to emphasize grammar and spelling. It is understandable to most people to make some errors periodically, but the readability goes way down if there is a pattern of mistakes the reader is finding.
Usage of Background Contrast, Texture, and Color
Before choosing which color, your website will have, you will need to consider the best color customers will prefer, as colors hugely affect their physiological preferences.
For example, if your website is about ecology, the color to use is blue or green. It is also applied when selecting the texture.
When it comes to contrast, make sure that the color chosen will quickly differentiate between the background and the font.
Image Selection and Their Position
Adhere to the habit of using images that are of high quality. There should be a classy choice of images that will attract the client.
For instance, if your Blog is about cars, there should be quality pictures of vehicles that are appealing.
Coming to their place, they should place them in a desirable spot that does not distract the client when reading the site.
I highly recommend Pixabay.com as a source for free, high-quality images with no copyright restrictions placed on them.
Find a picture that relates to your website content, save it to your computer, and upload it directly to your page.
Navigation –Websites Usability
Currently, most people use mobile devices to use any site. It means that your website should be compatible with mobile devices.
If you are using a WordPress template, use the class widget to organize your posts and pages where they can easily have found on your menu or sidebar. Also, cut the horizontal scrolling, which tends to be irritating and tedious.
The Usage Should Be Done Effortlessly
Your website should be easily accessed. It can happen accomplished by including:
- limiting the vertical or horizontal scrolling
- making call-to-action and links easily visible to customers
- evading the need to fill tedious forms by users,
- advertising new or recent services or products in the market for the client to get information about it.
Customers have choices, millions of them in your market. Keep it accessible for them to find you and get around on your site, and they will buy from you.
You get around on your site, and they will buy from you.
Be sure what your users want, if it is conversion or data. Creating a site that asks the clients to provide lots of information will discourage them.
It means that traffic on your website just asks for the necessary information only.
Try Tweaking Everything
There should be a continuous test while implementing CRO tweaks to keep your site handy while achieving the most significant conversions. The test may include goal completion, user persona impact, and navigation structures.
Think Long Term
You should weigh between user experience optimization and conversion optimization. Doing a conversion optimization of short-term results is a dangerous technique compared to a long-term one which is ideal for long-term optimization.
Highlight Usability Issues to Enhance SEO
Your website users have a confident expectation when they get to it. Most users will check if the site delivers what they want in seconds.
If they are not satisfied, they will move on to another one. Plus, more importantly, you will not get any of the business leading to a loss of profits.
SEO is used to rank your website for specific keyword phrases. Be sure your content delivers relevant information for the keywords you are targeting.
Run A Budget Test
It is a test carried out to find out who is your site users. It’s a practical usability test, whereby the results will let you know the results about the satisfaction and the better ways to improve them.
Use these ten ways to improve website usability and ultimately increase traffic and sales!
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