Website for Visitors: You’ve finally decided to dive into the world of Internet marketing by getting a website for visitors put together for your business. You’ll quickly realize that having a site is more than just owning a domain.
The trickiest part of conducting business online is how you can get people to visit your site.
The truth is, there are many ways to drive traffic to your site, be it for free or not. However, all your efforts will be in vain if your website for visitors isn’t exactly ready for transport. Here are a few things you can do to make sure your site is ready for visitors—and ultimately, for business.
Website for Visitors – Make sure your Contact Information is up to Date
It is a simple mistake even veteran business make at times. If you’ve got a working website for visitors and you somehow forget that the number of your contact information dials a disconnected line, you’ll probably lose more than just a business or two.
It applies to email as well. Make sure that the email address on your information page is the one you actively use. People will think your company is unreliable if they can’t even reach you, to begin.
Website for Visitors: Another important part of updating is your copyright information. Keep up with the year on your copyright line. It’s such a small detail, but best believe that customers take note of such little things.
If you use Word Press as a website, you can use plugins to keep everything up to date. These are easy to install and activate with the click of a button.
Have an actual “About” Section
An “About” section that has nothing in it says a lot about your company. This page should be one of the first things that are filled out on your website because visitors naturally want to read about you and the company they’re inquiring.
Most people who conduct transactions online generally want to know what they’re buying and whom they’re buying from before they complete any purchases.
The “About” section is a chance for you to connect to your visitors without having to reach out to them directly. Take advantage of this opportunity and write one out.
Make your about us section SEO ready as well. Include your most popular keyword phrases on this page as people will find it with a Google search.
Make sure all the Links Work – Website for Visitors
There’s nothing more frustrating than getting excited to see a link, clicking on it, and finding that it leads to an error page or a page that no longer exists. Websites
Make sure that your links work and that you make it a point to check your links regularly. You can use the free broken link checker at http://www.brokenlinkcheck.com/.
It validates all live links and runs a report for you that includes broken links, so you can fix them. If you link to other websites, this is a good idea to keep up to date because you never know when someone cancels their domain.
Plus, from an SEO standpoint, you do not want broken links on any of your pages. Google will penalize you for this.
One more thing on links. Open each new page in a new window.
Why?
Because if you are sending them away from your website for visitors you want them to come back. People tend to lose track of where they are online, and you want them staying with you if possible.
Be active on Social Media – Website Visitor’s Details
Social media links on websites allow visitors to see a better perspective on your company’s active profile. Social media sites are another way for you to connect to your customers more dynamically.
When visitors end up following you on social media there comes a potential for them to become loyal customers. Having a regular social media feed lets your customers know that you care about your brand or your product and that your company is relevant to what is happening now.
Every page and every blog post should have social media icons that make it easy for your visitor to share with the click of a button. Again, there are many plugins for this. Some Word Press themes include these as a widget as well.
Have Copy ready to be Explored
Once you’ve lured your customers into visiting your website you somehow must give them a reason to stay. Excellent graphics and layout will not cut it.
The best way for visitors to spend time on your website is for you to give them something to read. Having great copy is the main driving force of your site.
Without helpful and readable copy your website will be just another page among millions. The more useful information you give to your visitors, the more they’ll keep coming back.
Make your copy easy to read. People read differently on the Internet then do offline reading a newspaper, magazine and so on.
Use headline tags to separate your content into manageable from reading sections. Then keep each paragraph short, no more than two long or 3 short sentences.
People tend to scan more than they read online to make it easy for them.
Google Analytics
Use site statistics from Google to chart what is going on with your website. Current stats can tell you a lot including where people are coming to your site from, what are your most popular pages and how long they are staying on each page.
Preparing Your Website for Visitors Summary
Website for Visitors: Spend as much time as you need to get your website ready for the people you will have to visit it. Try and view your finished product through their eyes.
Is it appealing and easy to navigate around on your blog? Keep it simple, and with a website, visitors will enjoy, are more likely to share, and are more likely to bookmark and come back to in the future.
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