May 9, 2020 3:19 pm

Elizabeth Redd

Content Marketing for Personal Experience

Why Content Marketing: I know from personal experience that creating content for a is fun. It’s especially true if your blog is in a niche you are passionate about.

It’s also especially true for new bloggers excited about publishing content on their page.

However, the hard part of blogging is what is known as content marketing.

It’s suitable for all types of Internet marketing.

Creating a blog post, website page, new video, and so on is the most natural part because you can spend time on it and develop a finished product.

The hard part with content marketing is getting people to your blog, or as I like to refer to it, getting eyeballs on the page.

That takes work that has become known as content marketing.

In this article, I want to talk a little about why content marketing is needed for blogging and how you can make it less of a chore and hopefully as fun for you as creating the content is right!

Defining Content Marketing

Regarding blogging, the simple view of why content marketing is sharing your blog’s content on the Internet in many ways.

Of course, you can and should take a more in-depth view of content marketing to use it to your blogging advantage.

Why and How?

Blogging and Content Marketing Are Made For Each Other

In the early days, blogs were primarily used as personal journals. They were the earliest forms of social media

because people could communicate with others online by putting their thoughts down on their blogs.

Today it’s become much more complicated because blogs are replacing websites and are used more for making money than to communicate personally.

With the invention of big social sites such as Facebook and Twitter, you can interact with people quickly on those social media sites.

Blogs have been forced to become used for something else. Often, they are used to create a brand and sell things online.

How Is Content Created Today

I can think of 4 primary forms of content that people put on their blogs.

Articles

People write words and publish them on their blogs.

Graphic’s

Images or pictures are added to a post and the whole post itself.

Videos

Google owns YouTube; many videos are added to a blog as content.

Audio

Podcasts have become a popular form of Internet content.

Think about the blog posts you’re making. Chances are you’re writing an article and putting it on the page.

Then you want to liven that page up by adding some graphics.

You might add a relevant video to it as well.

At the very least, you have words and graphics if you want a lively blog.

Here’s an essential thing to think about!

It’s like the old saying if a tree falls in the forest, and no one hears it, does it make a sound!

If you write a blog post with the hope of people reading and buying one of your products, will anybody see the content you just added if you don’t market it?

My Main Point For Why Content Marketing is Needed for Blogging!

I never understood why people spend so much time crafting the perfect blog post yet so little time marketing the content they just created.

You should spend 20% of your time on content creation and 80% on marketing.

It takes a while to get a blog off the ground. Indeed, content creation is necessary because you want people to have something to see when they land on your blog.

However, I know of blogs several hundred or even several thousand pages deep now, and nobody visits them.

You don’t need massive content to get traffic to any blog.

Some blogs only have 20 pages of content that generate over 1 million visitors annually. That works because they’ve spent a lot of time marketing their blog.

Even if they’re not adding any new content, they will still be doing marketing, whether paid, free, or benefiting from viral marketing!

How Can You Do Blog Content Marketing Better?

Writing on what you should do with a blog post after you hit the publish button. I would submit that this is part of the problem of why bloggers don’t do content marketing.

The whole thing can get very complicated. When you look at an eBook 100 pages long on how to market your blog, you may feel defeated before you even start.

A wise Internet marketer once said that if you master just one or two forms of Internet marketing, you could become wildly successful.

I think the same thing is correct with blog content marketing.

You read a lot about how important social media marketing is. Let me ask you some questions.

What if you don’t really like hanging out on Facebook¬†or Twitter? Should you force yourself to do it?

What if you do not see any meaningful traffic from it? Should you still force yourself to do it?

I still think mastering a couple of Internet marketing strategies

is essential, but how you do that may be different for you than for somebody else.

Nothing will beat paid advertising if you have the money because you can generate traffic immediately.

Nothing will hit email marketing for long-term success because as you build your list, it’s an asset you can continue to market your content to with the click of a button.

Why Content Marketing Needed for Blogging

Why Content Marketing: You need people viewing your blog to get meaningful results.

For me focusing your content marketing on list building and following up with your subscribers is the number one strategy that you should do.

The next step is learning various ways to develop backlinks because a backlink is a road back to your blog.

Those stay online forever and can be a key to continual blog trafficking long after you generate the backlink.

Find one or 2 ways to get your blog URL on other people’s websites and blogs. Spend most of your time doing content marketing this way!

Frequently Asked Questions

Is blogging content marketing?

Blogging is one form of content marketing that needs to be done by all businesses online.

A blog is how you will provide your readers with informative and helpful content, but it is not the only method you should use to market your business.

The blog is the platform you use to put new content out there for your readers, but it is not the only method you should use.

People read blogs with content that interests them and that will help teach them something or help them understand something better.

By using your blog for this purpose, you are doing content marketing in one practical way that you can utilize as much as possible to help grow your business.

Just don’t rely only on blogging to do your content marketing.

Why is blogging so important?

Blogging is essential for a few different reasons.

The first reason is that blogging gives you a platform to create brand awareness for your business.

Using your blog can help people connect easier with you and your brand because they will remember it a little easier.

Second, it is essential because it allows you to create and provide relevant and valuable content that your readers will enjoy.

That will help them learn something new that is of interest to them.

This will help to attract readers back to your blog time and time again when you put out new content.

That helps to attract new customers to your business efficiently and effectively.

Third, blogging is an effective and affordable method for driving traffic to your site.

This will help increase your customer base over time, as more people start visiting your site and contacting for your business services because of your content.

Fourth, blogging gives you an easy and effective way to interact with your readers.

This will help build trust with them through that content, and as the trust builds, your customer base will also increase.

What is Blog Marketing?

Blog marketing is a process that utilizes a blogging site explicitly created to help with advertising a website, a business, a brand, products, or services.

The blog is the platform used to help you reach your specific target market for your business.

It lets you narrow your target market and connect with them more personally.

What is a content blog?

A content blog is a series of posts created on one specific blogging platform to help you reach your target audience.

The content put onto a content blog can include articles in the form of text, photos, videos, or podcasts.

The content you choose to use and put onto your blog is up to you, but the more you create using different methods, the more you will effectively engage your readers and connect with them personally.

Connecting with readers through your content blog is how you will create a business relationship with them to get them to visit your blog and business more often.

About the Author Elizabeth Redd

At 50 Plus Blogging, it's my Mission to show you how to build a community of trust, respect, and relationships by providing tried and tested marketing techniques that help to promote leadership and business growth.

Once again, thank you for this incredible opportunity. I am committed to giving my best and positively impacting this site. Connect with me on Facebook!

This community is worth learning from and embracing the power of 50 Plus Blogging.

Warm regards,

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