Sources For Evergreen Ideas: When it comes to creating compelling content, don’t think you have to spend hours brainstorming ideas or researching topics.
There are plenty of easy ways to figure out what topics will be the most useful for your community.
Sources For Evergreen Ideas: Use these suggestions to jump start your creativity and inspire your next content piece.
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Many bloggers and solopreneurs use Amazon to find evergreen ideas content. Start by going to Amazon and typing your keyword into the search box.
You can use the dropdown menu beside the search box to narrow your search to books only.
Evergreen Ideas: Books with an orange banner are best-sellers. You can try Amazon’s “look inside” feature to see the table of contents and a few sample pages.
Scan the available preview and if any ideas jump out at you, write them down.
A great place to look for inspiration is the podcast section of iTunes. The most popular podcasts will be in the top ten.
Notice what topics these hosts are covering as this will show you what topics your audience wants to learn more about.
If something sparks an idea, be sure to capture it. But keep in mind how you could give the topic your own unique twist.
Another source of inspiration is Facebook groups. Sign into your Facebook account and look for the search bar at the top of the screen.
You can type your keyword then click on the “groups” link at the top of the page to filter the results to only show groups.
Evergreen Ideas: If a group is open, you might be able to see the latest posts. If the group is closed, you won’t be able to see posts, but you can request to become a member. Once you’re inside the group, look around at the discussion’s members are having. Pay attention to what questions keep coming up and write a blog post that answers these questions.
You can tell which videos are the most watched by how many views they have. The more views it has, the more popular the video is.
Evergreen Ideas: Every solopreneur and blogger have days when their creative tank is empty. When this happens to you, recharge your creativity by looking at what other content leaders in your niche are doing and sharing.
CTA: Compelling content is easy to create – learn how when you download your free workbook.
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Evergreen topics are those that highlight content that doesn’t go out of date. The topic often revolves around information that will remain relevant to readers throughout. The phrase evergreen topics originate from the ‘evergreen’ tree that retains its leaves all year round.
When coming up with evergreen topics, it is essential that they provide consistent interest and search volume with time. The topic determines whether the content will be evergreen or not. Some common examples of evergreen topics include;
How to lose weight? – Whether we are in the year 2020 or 2085, people will always want to know how to lose weight. Not unless a magical weight loss pill is created in the next decade.
The birth of social media – Kids born in the year 2100 will always want to know where social media came from. This is a topic that will never be outdated.
A guide on how to get more traffic – Informative topics can also outlast time and ensure continuous viewership.
Some common examples of non-evergreen topics include; the best marketing trends of 2020, The Khabib vs McGregor fight. These are one-time events and not unless someone is interested in something more definitive, it will be hard for such topics to get continuous views.
As you venture into creating evergreen content, you should know that it’s not every type of content that will carry value after a while. Evergreen content is the only sure way to guarantee your marketing strategy will be as effective in the next two years as it is today.
Using evergreen content is an excellent marketing strategy that pays off in the long term in terms of bringing more leads and improving rankings. To help you out, here are tips on how to make evergreen content.
Choose your evergreen topics wisely. This entails identifying issues that are popular in your niche.
Examining common headlines and identifying popular topics that haven’t been adequately discussed.
Research ineptly. This will ensure you come up with evergreen content that is trustworthy and accurate.
Use visuals that clearly represent your content and won’t go out of date.
Ensure that your content remains relevant to your brand. Remember, the main aim of writing evergreen content is to sustain your marketing efforts for the longest time.
Embrace the habit of revising your content regularly.
If you are coming up with your first evergreen content, then it might appear challenging. But, that should never be the case if you have places where you can get inspiration. Here are places you can find evergreen content ideas.
General forums such as Quora and Yahoo can be quite useful in finding evergreen content ideas.
Industry-specific forums are equally resourceful.
Social media groups where people discuss different interests and topics.
Comment sections on your blog or social media.
Opinions of industry leaders and trendsetters in your niche.
Frequently asked questions on interviews and much more.
From these sources, you can get evergreen content ideas such as annual roundup posts, how-to guides, product reviews, and case studies. Ideas for evergreen content can never really run out. Irrespective of where you get inspiration from, the end game should be properly writing these ideas into a piece that will remain relevant in the next couple of years.
This is a content creation strategy that is designed to sustain the effectiveness of your marketing efforts for the longest time possible. Before the evergreen strategy came into play, most people made content that was useful for the moment.
An example of such content includes emerging issues or trends. Although such can be leveraged into bringing in traffic at the moment, over time it becomes less important. And that means you will no longer receive traffic for such content.
The evergreen strategy, on the other hand, is a solid and reliable system that will always drive traffic to your site. When it comes to embracing this strategy, you can come up with an origin story that your audience will always refer back to.
Or a journey story that documents the ups and downs of certain issues. Alternatively, in your evergreen strategy, you can come up with a ‘Biggest Mistake’ or ‘Highest Achievement’ type of content. Guides and top ten lists are also part of the evergreen strategy.
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