February 23, 2020 4:52 am

Elizabeth Redd

Story Telling: Stories turn ordinary content into compelling content. They make it easier for your readers and listeners to relate to your content.

They will help your content become shareable. That’s why every time you’re done creating a piece of content, pause and ask yourself, “What story telling could I tell?”

Share your Story Telling

Sometimes, story telling might be from your own life. It can be a funny story, a happy one, or even a sad one.

But make it relevant to the content you’re creating, and your readers will find it easier to connect with you.

Don’t be afraid to get real in your stories and share the emotions you experienced.

For example, if you’re writing about how to stop emotional eating, you might talk about how caring for your aging parent left you feeling sad and alone, so you turned to food for comfort.

But what if it’s not your story?

You may have come up with the perfect story to include in your blog post or in your lead magnet. The only problem is that it happened to someone else and isn’t yours to tell.

It might be the life coach that told you how she found the strength to leave an abusive partner and turn her life around.

It might be the solopreneur who watched her child battle a serious illness and learned how to automate her business so she could stay by her child’s side.

If you’d like to tell someone else’s story, start by reaching out to that person. Tread gently here as some stories can leave lingering wounds, even after they’ve ended.

So, remember to be kind and respectful when you ask.

You might say something simple like, “I’m about to publish this [blog post/e-book/course] about [topic], and it made me think about your situation. Would you mind if I shared your story?”

Depending on where the other person is in their journey, they may or may not be willing to let their story be told.

Story Telling: If they are willing, you can offer to share their story and give them final approval. You could say, “I’ll write your story down.  Once I do, would you look at it to make sure it’s accurate?”

Let others share Your Story Telling

Story Telling: You might find that some people want to tell their stories and would prefer to put it in their own words. In this case, you can use their story telling as a featured guest segment.

Once you’ve received their story, read it carefully. If you have questions or feel information was left out, gently ask your guest poster for clarification.

Whenever possible, try to include relevant story telling in your content. Doing this helps readers connect with and enjoy your content.

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Frequently Asked Questions: Story Telling

FAQ Blog Post Story Telling

How do you write a storytelling blog?

Imagine the kinds of stories that you tell your friends and co-workers. Are they entertaining? Do your friends laugh? Do your stories spark conversation? These are the kinds of stories that make a storytelling blog so effective.

Everyone loves a good story. Telling stories will help you stand out in the giant sea of other bloggers, and writing a storytelling blog is pretty simple.

Start with an opening story that aligns with the message of your blog to catch your reader’s attention and carry them easily through the blog post. You are the main character.

In blogging, personal experience is everything. No one else can tell your story.

A good story is entertaining, relatable, easy to follow, and thought-provoking. A good model to follow is human experience first, content second. Describe the thoughts and feelings that you experienced throughout your story to help your readers live vicariously through your words and better relate to what you are saying.

This encourages readers to connect with you not only as a blogger but as a real person. End with a question related to your story and directed at the reader to make them think.

How do you become a good storyteller?

You may feel as if you have no stories worth telling, particularly on your blog, but this simply isn’t true. Everyone has a story to tell. Like any other aspect of writing, storytelling is a skill that you must learn, practice, and develop.

If you’re dry on story ideas, try using a notebook to jot down any stories that you observe in your regular life, or record stories that happened to you years before as you remember them.

A good storyteller tells the truth. It might be tempting to exaggerate or to even imagine events that never happened, but your real experiences are almost always the more powerful story. Shoot for the whole truth, and nothing but the truth.

Finally, find your own voice. Your voice is like nobody else’s voice, and that is what makes it special. Use every memory, every feeling, every word to tell your story. Themes and details will follow.

What is storytelling method?

Storytelling is more than just a skill or a method. It’s an art.

The storytelling process requires a narrative complete with motivation, emotions, and a structure that includes (at the minimum) a beginning, a crisis, and a resolution. There are different forms of storytelling.

Tell stories in narratives, conversations, or even combinations of text and photographs. Storytelling is one of the most effective ways of teaching. Ultimately, stories can be used to spread ideas and share knowledge.

The storytelling method is more than a catchy sales pitch. In a blog, a story can include what motivates your team and what your brand stands for without actually stating company goals or sounding like an advertisement. A story is about you and your customers more than it is about your brand. Stories help customers interact in an emotional and cognitive sense with you as a person.

How do I write like a blog?

In blogging, style is incredibly important. There are countless writing guides out there, but no matter the fancy specifics and tips, all blog writing boils down to a few simple rules.

Focus on the reader. Who is your reader? Write for them. Write to them. Good blog writing is persuasive and targets your audience. Get to know who your reader is, and then always put them first.

Use common language and write in a conversational style. Short paragraphs and simple words help keep your reader engaged and promote understanding. You’re not writing a textbook. Above all else, be as clear as you can. Always go back through your writing, perhaps reading aloud, to test for clarity and make necessary revisions.

Organization, organization, organization. Have you ever read a badly structured blog post or article? There’s nothing worse than being confused by a blog post. Organization is how you keep the reader.

Practice makes perfect. Developing your writing style is not something that happens overnight. Writing like a blog is a specific type of writing, which means that it just takes practice to master it. Read other blogs to get familiar with blogging style, and practice, practice, practice.

About the Author Elizabeth Redd

At 50 Plus Blogging, it's my Mission to show you how to build a community of trust, respect, and relationships by providing tried and tested marketing techniques that help to promote leadership and business growth.

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