August 1, 2020 10:31 am

Elizabeth Redd

Building an Email List

Let’s talk about email list building, or more specifically, why you need to build an email list in the first place.


It doesn’t matter what form your online presence takes – be it blogging, creating video content, running an online store, or growing a presence – any online business can benefit from having a list and focusing on increasing your subscriber base.

The Importance of Building an Email List

What makes it so unique? It gives you a chance to talk directly to your audience. You don’t have to wait for them to come to your Blog or login into Instagram to see your content, message, and offers.

Building Your Email List

Most importantly, though, email marketing converts better than any other form of marketing, and it’s the main reason why all your other marketing efforts should focus on growing and expanding your list.

In other words, the menu allows you to make a living from your online business. And it’s also a safety net. Let me explain.

Things happen. Facebook decides to close your account, your website may get hacked, and much of the content is lost; search engines may one day decide they no longer love you and stop sending you free traffic.

Murphy’s Law holds right, even on the web…. Anything that can go wrong will eventually go wrong. But if you’ve focused on building a list, you always have a way to recover.

Plus, you have a chance to get to know your readers better. You can build a relationship with them through the daily or weekly emails you send them (as well as their replies). You start to build trust with your audience.

Why Lists are Important

Email List: Why is that important? Because once you have earned that trust, they will gladly take you up on the offers you sent them via email.

And provided you treat your email list well and share great stuff, it’s sustainable.

You can make suggestions for things they want and need repeatedly.

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Frequently Asked Questions

Do I really need an email list?

Having an email list is essential for many reasons, but it is not necessary to have one right away.

You will eventually want to have an email list because it will play a massive role in helping to make your business more successful.

You can decide when it is the right time to start your own email list for your business, but remember to start one at some point because it will be a valuable asset and business-building tool for you.

How do I make an email list for free?

Making an email list for free can be done quickly, but you won’t be able to keep it free once you reach a certain number of subscribers. Two options can be used for starting a free email list, which is MailerLite and MailChimp.

Both of these options will allow you to start a free list of up to 1,000 subscribers, and then you will have to pay a monthly fee to keep and grow your list.

Each of these options will give you all the tools needed to grow your list to 1,000 subscribers, but as your list grows, the tools you will need will also grow.

So, find the option that will initially give you what you need but will also provide you with what you need as your list grows.

How valuable is an email list?

Your email list will become your most valuable business asset because it will help you build your business in many ways.

First, it helps you have a list of potential clients to email with new offers when needed.

Second, your list will help get to know your readers and build a relationship with them.

This is important because this builds trust, and when your potential clients trust you, they will stay with you on your list for a long time.

Third, your list will be one of the most significant and effective ways to make money with your business.

When people join your list, you are given permission to contact them with future email offers, giving you an audience for each offer you send.

How do you make an email list?

Building an email list is easy to do. There are just a few steps required to get your first email list up and running in a short amount of time.

1. Choose an autoresponder – Find an email list provider that provides you with all the tools you need to start your list, but also provides the tools needed as your list grows.

A few good options are GetResponse and Aweber.

2. Set your list up – After you have chosen the autoresponder you want to use to grow your list, you now need to give your list a name and set it up as you want it to be.

3. Create your first email – Once you have your list started, it is time to create your first email.

This will be your welcome email that will go out to everyone that joins your list. Put some thought into it, and take time to write the email exactly as you want it to be, but don’t over-stress on it being perfect.

4. Create future emails – After you have the first email set up and ready to send when people sign up for your list, you need to create a few more emails, so you have multiple emails ready to go out to your list over time.

This will help you get your list going while you work on other tasks you need to do for your business.

So, there you have it; “Reasons you need an Email list” to help you profit.

There are a few good tips and tidbits, from having the right tools to having the right mindset for running your marketing endeavors.

These tips will have your marketing efforts paying off, and you will probably be wondering why you did not take this on sooner.

I hope this information can be a useful starting point for your Blogging.

You Might find these Beginner Blogging topics of Interest:

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About the Author Elizabeth Redd

At 50 Plus Blogging, it's my Mission to show you how to build a community of trust, respect, and relationships by providing tried and tested marketing techniques that help to promote leadership and business growth.

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