April 13, 2020 4:33 am

Elizabeth Redd

Before you sit down and write the first word of your next blog post, what’s the goal of your blog post? stop and think about what you want to accomplish with your post. What’s your goal?

What’s the Focus of Your Blog Post?

Here are some questions you may want to ask yourself:

  • Will you be writing a post that you hope will get shared across social media and grow your reach?
  • Are you writing a post that also invites readers to join your email list so you can get back in touch later?
  • Will you be writing a post to get the attention of a big brand you’d like?
  • Will you be writing a blog post to start a conversation with your current readership?
  • Are you writing a blog post with the end goal of selling your readers a product?

What’s the Goal of Your Blog Post? All of the above are ultimate goals for your blog posts,  I’m sure you can add a few more to that list. The important thing is that you are aware of what you’re trying to accomplish with your post.

What is the  Focus of Your Blog Post

Start with the end in mind. If your goal is to get the attention of a big brand you’d like to work with, for example, think about a post you can write about your experience with one of their products.

If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the free report.

Do you see how much easier it is to craft goal driven blog posts when you know what your goal is before you sit down to write? You can engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take at the end.

What Are the Different Goals of Your Blog Post?

Being able to do that is pretty powerful stuff. It allows you to craft different posts strategically. Write a post that helps you grow your reach. Then work on one that starts the conversation with our new readers.

What’s the Goal of Your Blog Post?  Work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners and Brands, and you’re all set to not only grow your blog and your audience but make money blogging as well.

Thanks for reading this article! Essential Steps for Starting a New Blog. I hope this article has been useful and gives you some ideas for starting your online blogging marketing.

Please leave a comment below and tell me a little bit about you and let me know if this article was beneficial to you. Drop me a line on Facebook if you have any questions

Much Success with your Blogging

Frequently Asked Question

What’s the Goal of Your Blog Post?

What is the objective of a blog?

People write blogs with different objectives. Often blogs are written for either business or airing the writer’s opinion to a targeted audience.

In terms of business online presence has become a necessity for most companies. There is a need to ensure that potential and existing customers have a platform to get information about the business or products and services of the business.

While doing so companies may use this as a cheaper way to market their products and services. They may promote an entire business by having a detailed description of what they offer.

When it comes to the other side of just writing to satisfy the audience with a piece of vast knowledge on topics, this is mostly driven by passion. You may blog on real life experiences, or issues that concern the day to day social life to gain an audience as the desired objective.

How do I set goals for my blog?

This is the first question you need to ask yourself before you start blogging. Setting goals for your blog should always be based on the reason you are writing.

This is by defining your blog as either a business one or a blog to satisfy your audience. Once you draw the line now you should break down what you want to achieve into manageable pieces.

As you do this make sure you are as realistic s possible so that you do not fall short of what you set as your goal. You may write them down and have an action plan on how to achieve them. After you write them down and have an idea of action now work towards achieving them one by one as you base this on your blog’s definition.

For what purpose do companies use blogs?

Companies have realized how much blogging adds up to their success. Therefor they have incorporated blogging as a strategic decision since more and more people are looking for content and making orders online.

Through blogging, companies have been able to gain an active audience through their online presence, which is a cost-effective marketing tool. As companies blog and post online they are also able to connect to the global market which sums up to more sales.

Blogs also ensure companies gain a competitive advantage. Once the company utilizes search engine tools such as SEO, it’s able to increase clicks, traffic, and conversations. Competitors, if not using, will not benefit from this strategy.

Lastly, a company blog may be used as a level ground to connect to people. It’s not just about giving the audience content as clients may also need to air out their views through feedback and comments.

What is a company blog?

A company blog is a solo publication blog that is all about the organization or the organization, services, and products. A company blog has a comment section that enables it to get feedback, critics, and applauds, which is an excellent source of data for the brand. This information may be used to assist it in making changes, knowing what customers expect from it, as well as re-target its clients.

About the Author Elizabeth Redd

At 50 Plus Blogging, it's my Mission to show you how to build a community of trust, respect, and relationships by providing tried and tested marketing techniques that help to promote leadership and business growth.

Once again, thank you for this incredible opportunity. I am committed to giving my best and positively impacting this site. Connect with me on Facebook!

This community is worth learning from and embracing the power of 50 Plus Blogging.

Warm regards,

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