April 10, 2020 5:09 am

Elizabeth Redd

Breaking up Content and Making It Easy to Scan Is Important

Breaking up Content and Making It Easy to Scan: Here is why breaking up content is essential. Let me ask you something. How much content do you receive on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos, etc.

We come across much more content than we could consume on any day. And the chances are that a lot of it is good stuff.

As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we want to read or watch. And that’s why it is essential to break up your content and make it easy for your readers to scan through it.

If you can’t show them what the post is about at a glance, chances are pretty good that they’ll move on to something else. Here are a few different things you can do to break up your post and make sure it’s easy to scan.

Breaking Up Content Use Headlines and Sub-Headings

Take a look at this post. Do you see how I’m breaking down the different elements of making a post easy to scan into subheadings? You can do the same with your blog post. Think of the outline of your post. Each point in your plan could be a subheading. Start with those and then fill in the content.

Or, if you prefer, start with the content and then go back and add the subheadings. Create the content and work in the subheadings, whichever works best for you. The only important thing is that they are there before you hit publish.

Keep Your Paragraphs Short

Reading online is a lot different than reading something on paper. Books, newspapers, and magazines can get away with
long paragraphs. Online it’s a different story. The text is harder to read on digital devices, and our attention span keeps shrinking.

One of the most practical things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.

Use Lists and Bold Important Key Terms

Next, you want to go through your content and see if there’s anything you can present as a list.

  • Use a list instead of several related sentences.
  • Use a list to share examples.
  • A list is a great way to break things up and grab your reader’s attention.
  • Lists can be as long or short as you need them to be.

And let’s not forget about other formatting options. Bold critical key terms, italicize them, or underline them for emphasis. These format options make it much quicker and easier to scan a text and figure out what it’s about without reading every word.

Pull Them In With Graphics

Last but not least, let’s talk about graphics. A picture is one of the best ways to convey your blog post and generate interest within seconds. Just scroll through your Facebook feed and see what’s getting your attention.

How about browsing through Pinterest? Images hook you and grab your attention. They are also an excellent way to break up longer sections of text. Make sure you use them to their most absolute advantage.

Thanks for reading this article! Essential Steps for Starting a New Blog. I hope this article has been helpful and gives you some ideas for starting your online blogging marketing.

Please comment below, tell me a little about you, and let me know if this article benefits you. Drop me a line on Facebook if you have any questions

Much Success with your Blogging

Frequently Asked Questions

What should be the content of a blog?

Breaking Up ContentDaily posting is critical in your blog if you want to get visitors. Stand for a moment from the viewpoint of the writers. They come to your site because they trust your content.

Yet like newspaper readers, they deserve more than just a piece of detail on occasion. Rather than writing to a schedule as you feel like it, write on. Consider how many posts you wish to write-say ten a week.

Establish a schedule that fits in line with your other obligations. Maybe one blog every weekday and then maybe five on Sunday. It doesn’t matter too much precisely what you are doing, but you are more likely to accomplish the numerous posts you need by setting a schedule with deadlines.

What makes good digital content?

In digital marketing, design and content are the two items that automatically catch one’s attention at first glance when looking at a website. Now, the design may include the layout of your website, the beautiful images used, and the color combinations used, all together strategically put together to get the user’s attention hence accomplishing your mission.

While the design generates interest, giving you an excellent feel, and an idea about what the website is all about, the content spells it out for the viewer and impacts the idea or product. Content encompasses various channels like social media, bylined articles, e-books, podcasts, visual information, etc.

What is scannable content?

They are short, quick, and to-the-point scannable stuff. Sentences are short and paragraphs. Core points are highlighted by bold text and bullet points. Scannable content is designed to create third parties to readers’ knowledge, allowing them to choose how deeply they want to engage with your material. Tips to make your content scannable.

Use pull quotes and section headings to offset the main points from more detailed information.
Use bullets for packaging related information into related groups.
Bold key phrases throughout large units of text Use image captions intentionally.
Use image captions intentionally.

How do you get people to read your writing?

Because of the increased competition on the internet, the chances are high that you’ll only have one shot to get people to read your post, so you must count that chance. You can do this by delivering a title that has your reader wanting, not making that craving to see more of what your article is about. There are several ways to create a captivating title that will raise the interest of web surfers.

Being an enthusiastic internet surfer who uses Google search extensively, there is nothing more frustrating than finding an article title that has caught my attention. Still, when you click to read the article, you find it has nothing to do with the title.

Don’t make a title that appeals to get a reader to see your story. If a visitor points out your article is exceptional, the title means you can just frustrate the reader and alienate them from reading the rest of your post.

I hope the information I’ve provided might serve as a good place for you to start when blogging.

If you enjoyed today’s article Why Breaking Up Your Content and Making It Easy to Scan,” please share the tools with others.

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My Best to You,

Elizabeth Redd
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About the Author Elizabeth Redd

At 50 Plus Blogging, it's my Mission to show you how to build a community of trust, respect, and relationships by providing tried and tested marketing techniques that help to promote leadership and business growth.

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